Department

Journalism Department

Degree Name

BS in Journalism

Date

6-2011

Advisor(s)

Dan Eller

Abstract

With the downturn of the economy public relations has been one of the first departments to be discontinued in many businesses as an effort to save more money. This paper addresses the importance of community relationships, particularly in the small town of Cambria, California. The importance of the building relationships will be addressed from the prospective of successful Cambrian businesses currently involved in the community, as well as the perspective of one business not yet getting involved, The Tea Cozy.

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