Department - Author 1
Journalism Department
Degree Name - Author 1
BS in Journalism
Date
12-2009
Primary Advisor
Doug Swanson
Abstract/Summary
This research and documentation is an analysis and instructive guide for conducting a public relations campaign to promote the Nipomo Toys for Tots Drive. This campaign places emphasis on the importance of publicity to successfully gain toy donations and awareness for the Toys for Tots cause. With the recent downturn of the economy, the media will be instrumental in furthering the Toys for Tots mission and purpose to collect an estimated 3,000 toy donations for Nipomo children (newborns to 16 years of age). Although the 2008 Nipomo Toys for Tots Drive was successful without the presence of media coverage, the recent economic downturn may limit the number of donations for the 2009 charity drive. The public relations campaign for the Nipomo Toys for Tots Drive involves production of promotional materials for the region’s coordinator to implement through local media. The campaign’s produced materials are also supported by scholarly evidence to vouch for the academic science behind the campaign. At the time of senior project completion, the 2009 Nipomo Toys for Tots Drive remains ongoing.
URL: https://digitalcommons.calpoly.edu/joursp/2
Appendix Listing
Toys for Tots News Release Template.doc (45 kB)
Nipomo Toys for Tots News Release Template
Toys for Tots PR- Golf Tourney.doc (47 kB)
Nipomo Toys for Tots Golf Tournament News Release
Toys for Tots PR- Nov. 13.doc (56 kB)
Nipomo Toys for Tots Bin Distribution News Release
Toys for Tots Sponsorship Letter-GOLF TOURNEY.docx (33 kB)
Nipomo Toys for Tots Benefit Golf Tournament Sponsorship Request Letter
Toys for Tots Golf Tourney PSA.doc (43 kB)
Nipomo Toys for Tots Golf Tournament PSA
Toys for Tots PSA.docx (31 kB)
Toys for Tots Holiday Donations PSA
Toys for Tots- Letter to Editor TRIB.docx (31 kB)
Nipomo Toys for Tots Letter to the Editor- Tribune
Toys for Tots- Letter to Editor SMT.docx (31 kB)
Nipomo Toys for Tots Letter to the Editor- Santa Maria Times
Toys for Tots- Media Contacts.doc (56 kB)
Nipomo Toys for Tots Media Contacts List
Toys for Tots Sample Email Text- Golf Tourney.docx (31 kB)
Nipomo Toys for Tots Sample Email Text for Golf Tournament News Release
Toys for Tots Sample Email Text- Nov PR.doc (43 kB)
Nipomo Toys for Tots Sample Email Text for Bin Distribution News Release
Toys for Tots Communications Plan.doc (53 kB)
Nipomo Toys for Tots Communications Plan
Possible 2010 Toys for Tots Donation Sites.docx (36 kB)
Possible Donation Sites for 2010 Nipomo Toys for Tots Drive
Included in
Advertising and Promotion Management Commons, Business and Corporate Communications Commons, Journalism Studies Commons, Marketing Commons, Public Relations and Advertising Commons