Date

12-2009

Degree Name

BS in Journalism

Department

Journalism Department

Advisor(s)

Doug Swanson

Abstract

This research and documentation is an analysis and instructive guide for conducting a public relations campaign to promote the Nipomo Toys for Tots Drive. This campaign places emphasis on the importance of publicity to successfully gain toy donations and awareness for the Toys for Tots cause. With the recent downturn of the economy, the media will be instrumental in furthering the Toys for Tots mission and purpose to collect an estimated 3,000 toy donations for Nipomo children (newborns to 16 years of age). Although the 2008 Nipomo Toys for Tots Drive was successful without the presence of media coverage, the recent economic downturn may limit the number of donations for the 2009 charity drive. The public relations campaign for the Nipomo Toys for Tots Drive involves production of promotional materials for the region’s coordinator to implement through local media. The campaign’s produced materials are also supported by scholarly evidence to vouch for the academic science behind the campaign. At the time of senior project completion, the 2009 Nipomo Toys for Tots Drive remains ongoing.

Toys for Tots- Table of Contents.doc (22 kB)
Appendix Listing

Toys for Tots News Release Template.doc (45 kB)
Nipomo Toys for Tots News Release Template

Toys for Tots PR- Golf Tourney.doc (47 kB)
Nipomo Toys for Tots Golf Tournament News Release

Toys for Tots PR- Nov. 13.doc (56 kB)
Nipomo Toys for Tots Bin Distribution News Release

Toys for Tots Sponsorship Letter-GOLF TOURNEY.docx (33 kB)
Nipomo Toys for Tots Benefit Golf Tournament Sponsorship Request Letter

Toys for Tots Golf Tourney PSA.doc (43 kB)
Nipomo Toys for Tots Golf Tournament PSA

Toys for Tots PSA.docx (31 kB)
Toys for Tots Holiday Donations PSA

Toys for Tots- Letter to Editor TRIB.docx (31 kB)
Nipomo Toys for Tots Letter to the Editor- Tribune

Toys for Tots- Letter to Editor SMT.docx (31 kB)
Nipomo Toys for Tots Letter to the Editor- Santa Maria Times

Toys for Tots- Media Contacts.doc (56 kB)
Nipomo Toys for Tots Media Contacts List

Toys for Tots Sample Email Text- Golf Tourney.docx (31 kB)
Nipomo Toys for Tots Sample Email Text for Golf Tournament News Release

Toys for Tots Sample Email Text- Nov PR.doc (43 kB)
Nipomo Toys for Tots Sample Email Text for Bin Distribution News Release

Toys for Tots Communications Plan.doc (53 kB)
Nipomo Toys for Tots Communications Plan

Possible 2010 Toys for Tots Donation Sites.docx (36 kB)
Possible Donation Sites for 2010 Nipomo Toys for Tots Drive