Date

6-2017

Degree Name

BS in Journalism

Department

Journalism Department

Advisor(s)

Dan Eller

Abstract

The following study investigates the building and maintaining of sustainable relationships between different on-campus department and entities through the collaborative efforts and execution of PR Day. The event was both an awareness and educational campaign aimed at demonstrating what can be done with public relations. The public relations concentration within the Cal Poly Journalism Department, along with the student run PR firm, Central Coast PRspectives (CCPR) are for the most part unknown on campus. The revival of PR Day was developed to raise awareness amongst students on an interdisciplinary level of what public relations is and how it’s relevant to them, regardless of their industry. Additionally, by implementing the two-way symmetrical communication theory (Hunt and Grunig), PR Day 2017 paved the way for the establishment of long term relationships with other departments on the Cal Poly campus.

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