Date

12-2016

Degree Name

BS in Journalism

Department

Journalism Department

Advisor(s)

Dan Eller

Abstract

This study analyzes the use of social media as a marketing tool within the film industry including its successes in regards to popular social tactics and campaigns as well as where it may fall short within the realm of marketing as a whole. As the world is racing to be the first to implement the “next biggest thing” and beginning to drift away from traditional marketing practices, social media is potentially the next step to ensuring a successful marketing campaign for any product or service. This study takes a look into how social media can best be used and implemented to create for a successful marketing campaign for the theatrical release of a film.

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