Date

9-2016

Degree Name

BS in Journalism

Department

Journalism Department

Advisor(s)

Dan Eller

Abstract

The following study investigates the problem of medication non adherence in the United States and how to create a more effective physician-patient relationship could help to remedy the situation. This paper addresses the need for better communication skills between physicians and patients. Several communication barriers and communication traps can be overcome with increased education. Trust is critical in a relationship. This paper explores ways to increase trust between physicians and patients by using public relations as a tool to provide awareness of the problem and to build a partnership to improve adherence.

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