Department - Author 1
Journalism Department
Degree Name - Author 1
BS in Journalism
Date
6-2010
Primary Advisor
Doug Swanson
Abstract/Summary
The history of public relations has followed a traditional path up until the introduction of the Internet and the world wide web. As the internet grew, so did different forms of public relations, specifically social media. Social media includes any and all public relations tactics that are user-created and shared freely. Some of these outlets include Facebook, Twitter, audio and video text, all of which are mostly shared and discussed online. Many people have little to no experience with social media, much less the internet, and because of this they are not able to utilize their public relations strategies to their fullest potential. The key idea of this project is to discuss traditional media, social media, and how the combination of the two results in the optimal strategy for large or small businesses.
URL: https://digitalcommons.calpoly.edu/joursp/10
Ebook: How to Use Social Media