Theses/Dissertations from 2013
Public Relations: The Use of Social Media as a Tool for Increasing Awareness about College Club Sports Teams, Alexandra Bakalar
Best Practices in Social Media: How Newspapers Can Utilize Social Media Networks, Holly Dickson
The Impact of Public Relations on News, Laura Follis
Errors and Accuracy in Student Media: Identifying, Avoiding, and Correcting Common Reporting Errors, Sarah Gilmore
Building Collaboration within the Quarter Horse Community: The obstacles and hurdles, Allison Grayson
The Best Social Media Practices for an Individual Franchisee in the Restaurant Industry, Stephanie Francesca Ronca
Repair Tech Inc. a Tech Startup: Creating a Public Relations Branding Strategy to Build Client Base through the use of Media, Kelsey Shimasaki
Misconceptions in Agriculture: The Role of Public Relations to Communicate with and Educate the Public, Kimberly Taylor
Theses/Dissertations from 2012
Transparency in the Fashion Industry: Social Media Use in Public Relations Strategies, Teri Akahoshi
DETERMINING THE BEST PRACTICES TO ENHANCE THE SOCIAL MEDIA PRESENCE AND INCREASE REVENUE FOR FAMILY CARE NETWORK, INC., James F. Cameron
Friends of Hearst Castle: Creating a Social Media Plan Using Public Relations Strategies for a Nonprofit, Amy Jean Checho
The Importance of Personal Branding: Uses of Personal Branding for Career Development and Success, Brenna Collins
Modern Political Marketing: An Analysis of Tactics, and the Changing Role of the Media, Jill Donovan
The Value of Public Relations: Measuring the Success of Facebook, Twitter, and YouTube in Corporate Companies, Justine Gananian
The Creation of Student-Run Public Relations Firms: A Historical Look at Student-Run Firms, Hannah Hazdovac
Branding for a New Wellness Program: The Importance of Brand Identity and Using Social Media, Jennifer Jenkins
Using Social Media to Increase Consumer Loyalty to a Brand, Lindsey Julian
Nonprofit Organizations and Social Media: Streamlining Communications to Build and Maintain Relationships, Kristin Ann Kenney
Interactive Marketing Strategies in Television Networks: Incorporating Satellite Media Tours in Twitter, Kathleen Maloney
Examining Social Media Use in Fashion: The Need for Industry Standards, Hillary Preece
Comparative Models of Cooperative Journalism, Mercedes N. Rodriguez
Building Brand Loyalty Through Youth Consumers and the Use of Grass Roots Consumer Marketing, Jennifer Sirchuk
Best Practices for Effective Corporate Crisis Management: A Breakdown of Crisis Stages Through the Utilization of Case Studies, Katelyn Smith
Developing a Strong Business Model & Organizational Structure: The Role of Job Enrichment in the Tourism Industry, Alexandra Sousa
Theses/Dissertations from 2011
Celebrity Coverage on The Central Coast: Analyzing The Entertainment News Mediums, Leanne Aguilera
Developing and Managing Personal Brands: Strategies in Marketing, Public Relations, and Entertainment, Julianna Barker
Law is Not a Spectator Sport: Addressing Challenges Posed by Civic Education through Public Engagement with the Supreme Court, Erica Lauren Bashaw
Local Marketing: The Benefits and Drawbacks for Large Corporations with Respect to National Food Chains, Marisa Erin Bloch
Social Media and Nonprofits: Increasing Fundraising and Volunteerism for the Kahlo Cultural Center, Katie Elaine Boyer
Public Relations: The Importance of Community Relationships between Small-businesses and the Community, Jayne Elizabeth Crabtree
Love Out Loud Campaign: The Use of Public Relations in a Suicide Prevention Program, Rachel Helen Egan
Social Media: The Use of Facebook and Twitter to Impact Political Unrest in the Middle East through the Power of Collaboration, Sarah Danielle Goodman
Social Media for Nonprofits: Analysis and Discussion of Facebook for Habitat for Humanity San Luis Obispo, Christine Gorney
FILMING FOR CHANGE: The Art of Influencing Public Policy through Documentary Filmmaking, Robert J. Griffith
Social Media and Public Education: The Use of Social Media by the San Luis Obispo County Office of Education, Chelsea Janee Harden
Rebuilding a Professional Athlete's Reputation After a Scandal: Refining Public Relations Techniques, Ashley Johnson
Investigative Reporting and the Meat Industry, Amber Kiwan
The Need for an Interdisciplinary Strategic Plan: How a Strategic Plan Grounded in Sport Marketing Public Relations Can Improve the Success of the Cal Poly Football Team, Kelsey A. Magnusen
Crisis Communication Plan: In Response to the Corporation for Public Broadcasting Loss of Government Funding, Tavia Meredith
Public Relations in the California Wine Industry: Improving social media use focusing on Facebook and Twitter, Stephanie Moore
Communication Differences Among International Nonprofit Public Relations, Emily Morelli
Copyright Considerations and Fair Use for Independent Filmmakers, Kyle Neddenriep
Poly Press Association: Eliminating silos through online collaboration, Sarah Parr
The Need for Foreign Correspondents: A Cost Benefit Analysis, Haley Petersen
The Umbrella Effect: The Importance of Converging Student Media at a University, Karlee Prazak
Marketing Dietary Supplements: Public Relations and the Ability of Pharmaceutical Companies to Retain and Develop Consumer Relationships, Nicole Schmidt
YouTube for Doc Burnstein's Ice Cream Lab: Employee Training and Social Media PR/Marketing Through the Use of Video Production, Lauren Margaret Scott
Poly Press Association: Unifying a Department Through the Development of a Student Organization, Jessica Tam
Expanding the Love Out Loud Campaign: The Utility of Online Public Relations Practices for Nonprofit Organizations Focused on Reducing Suicide Among College Students, Kristen Marie Weilenmann
Theses/Dissertations from 2010
Public Relations: The Integration of Social Media Tools with Traditional P.R. Strategies, Michaela Bernard
The Need for Effective Visual Communication: How Website Design Can Further the Success of the Cal Poly Women’s Lacrosse Team, Bonnie J. Burtis
Business Plan-Ryanair in the United States, Tessa Davis
Use of Social Media Tools to Promote a Community Event: Analysis and Recommendations for the Madonna Plaza Farmer's Market, Genevieve Pearl Loggins
Use of Social Media for College Athletic Events: Analysis and Implementation for the Cal Poly Women’s Basketball Program, Krista Lee Scarbrough
A Content Analysis of Consumer Technology Corporate Blogs as Interactive Public Relations Tools, Jayne Scuncio
Theses/Dissertations from 2009
The Sacred and the Secular: Blending Borders to Maximize Product Success, Karen R. DeRoss
Lessons Learned in Public Image Management: An examination of public relations strategies employed by public agencies during Hurricane Katrina, Cassandra Keyse
Political Cartoons and Graphic Novels: A Study of Political and Social Commentary in Comics, Daniella Orihuela-Gruber
Methods for retaining and monetizing local audiences of an online-only news organization, Lauren Rabaino
An Analysis of How the American Cancer Society Uses Social Media, Carla Silvia