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Senior Projects from 2014

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The Changing Format for Delivering an Effective Message Using Video and Multimedia in Education, Instruction, and Various Forms of Communications: A Descriptive Analysis Using Public Relations Theory, Rachael Leigh Burnham

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Content Marketing Enhances Public Relations Strategies through Social Media to Increase Market Shares for Businesses, Kelsey Donofrio

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Creating Consistency: The Strengthening of Cal Poly Football’s Brand to Improve Its Fan Base, Katie Ryan

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New Media Business Models, Where Content and Commerce Collide: Strategies and Ethical Considerations for Success in a New Media World, Aryn Bea Sanderson

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Public Relations in the Fashion Industry: The Use of Blogging to Build Customer Relations Through Accessibility/Approachability, Jordana Shiau

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Examining the Role of Bloggers in the Fashion Industry: A Public Relations Strategy for New Designers, Paige Thornley

Senior Projects from 2013

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Public Relations: The Use of Social Media as a Tool for Increasing Awareness about College Club Sports Teams, Alexandra Bakalar

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Campaign in a Box: Creating a Universal Public Relations Plan for Community Success for any Small Business, Emily Branson

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Best Practices in Social Media: How Newspapers Can Utilize Social Media Networks, Holly Dickson

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Shreddz a Clothing Brand: Creating a Marketing Plan Through Social Media and Traditional Marketing Research, Hannah Endres

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The Impact of Public Relations on News, Laura Follis

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Errors and Accuracy in Student Media: Identifying, Avoiding, and Correcting Common Reporting Errors, Sarah Gilmore

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Building Collaboration within the Quarter Horse Community: The obstacles and hurdles, Allison Grayson

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The Best Social Media Practices for an Individual Franchisee in the Restaurant Industry, Stephanie Francesca Ronca

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The Branding of MissFit: Using market research to strategically brand a pole dancing fitness company in a way that helps reshape the public's perception of pole dancing, Lauren Kate Rubcic

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From "Say Yes to the Dress," to Pinterest: How Agenda Setting is used in The Wedding Industry, Katie Schultz

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Repair Tech Inc. a Tech Startup: Creating a Public Relations Branding Strategy to Build Client Base through the use of Media, Kelsey Shimasaki

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Social Media in the Tourism Industry: How Social Media and The Self-Congruity Theory Affect Destination Choice, McKenzie Sixt

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Misconceptions in Agriculture: The Role of Public Relations to Communicate with and Educate the Public, Kimberly Taylor

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Life Facing Bars: A Film Documentary, Matthew Yoon

Senior Projects from 2012

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Transparency in the Fashion Industry: Social Media Use in Public Relations Strategies, Teri Akahoshi

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DETERMINING THE BEST PRACTICES TO ENHANCE THE SOCIAL MEDIA PRESENCE AND INCREASE REVENUE FOR FAMILY CARE NETWORK, INC., James F. Cameron

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Friends of Hearst Castle: Creating a Social Media Plan Using Public Relations Strategies for a Nonprofit, Amy Jean Checho

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Making Strides Against Breast Cancer Campaign 2012 and Beyond: Awareness and Participation for Behavioral Change, Ebony Chetto

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The Importance of Personal Branding: Uses of Personal Branding for Career Development and Success, Brenna Collins

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Modern Political Marketing: An Analysis of Tactics, and the Changing Role of the Media, Jill Donovan

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The Value of Public Relations: Measuring the Success of Facebook, Twitter, and YouTube in Corporate Companies, Justine Gananian

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The Creation of Student-Run Public Relations Firms: A Historical Look at Student-Run Firms, Hannah Hazdovac

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Branding for a New Wellness Program: The Importance of Brand Identity and Using Social Media, Jennifer Jenkins

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Using Social Media to Increase Consumer Loyalty to a Brand, Lindsey Julian

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Nonprofit Organizations and Social Media: Streamlining Communications to Build and Maintain Relationships, Kristin Ann Kenney

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Interactive Marketing Strategies in Television Networks: Incorporating Satellite Media Tours in Twitter, Kathleen Maloney

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Examining Social Media Use in Fashion: The Need for Industry Standards, Hillary Preece

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Comparative Models of Cooperative Journalism, Mercedes N. Rodriguez

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Building Brand Loyalty Through Youth Consumers and the Use of Grass Roots Consumer Marketing, Jennifer Sirchuk

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Best Practices for Effective Corporate Crisis Management: A Breakdown of Crisis Stages Through the Utilization of Case Studies, Katelyn Smith

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Developing a Strong Business Model & Organizational Structure: The Role of Job Enrichment in the Tourism Industry, Alexandra Sousa

Senior Projects from 2011

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Celebrity Coverage on The Central Coast: Analyzing The Entertainment News Mediums, Leanne Aguilera

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Developing and Managing Personal Brands: Strategies in Marketing, Public Relations, and Entertainment, Julianna Barker

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Law is Not a Spectator Sport: Addressing Challenges Posed by Civic Education through Public Engagement with the Supreme Court, Erica Lauren Bashaw

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Local Marketing: The Benefits and Drawbacks for Large Corporations with Respect to National Food Chains, Marisa Erin Bloch

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Social Media and Nonprofits: Increasing Fundraising and Volunteerism for the Kahlo Cultural Center, Katie Elaine Boyer

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Public Relations: The Importance of Community Relationships between Small-businesses and the Community, Jayne Elizabeth Crabtree

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Love Out Loud Campaign: The Use of Public Relations in a Suicide Prevention Program, Rachel Helen Egan

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Social Media: The Use of Facebook and Twitter to Impact Political Unrest in the Middle East through the Power of Collaboration, Sarah Danielle Goodman

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Social Media for Nonprofits: Analysis and Discussion of Facebook for Habitat for Humanity San Luis Obispo, Christine Gorney

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FILMING FOR CHANGE: The Art of Influencing Public Policy through Documentary Filmmaking, Robert J. Griffith

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Social Media and Public Education: The Use of Social Media by the San Luis Obispo County Office of Education, Chelsea Janee Harden

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Rebuilding a Professional Athlete's Reputation After a Scandal: Refining Public Relations Techniques, Ashley Johnson

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Investigative Reporting and the Meat Industry, Amber Kiwan

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The Need for an Interdisciplinary Strategic Plan: How a Strategic Plan Grounded in Sport Marketing Public Relations Can Improve the Success of the Cal Poly Football Team, Kelsey A. Magnusen

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Crisis Communication Plan: In Response to the Corporation for Public Broadcasting Loss of Government Funding, Tavia Meredith

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Public Relations in the California Wine Industry: Improving social media use focusing on Facebook and Twitter, Stephanie Moore

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Communication Differences Among International Nonprofit Public Relations, Emily Morelli

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Copyright Considerations and Fair Use for Independent Filmmakers, Kyle Neddenriep

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Poly Press Association: Eliminating silos through online collaboration, Sarah Parr

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The Need for Foreign Correspondents: A Cost Benefit Analysis, Haley Petersen

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The Umbrella Effect: The Importance of Converging Student Media at a University, Karlee Prazak

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Social Media, California Wineries, and the Millennial Generation: The Best Practices of Social Media to Connect With the Youngest Wine Drinking Demographic, Carly Rowan

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Marketing Dietary Supplements: Public Relations and the Ability of Pharmaceutical Companies to Retain and Develop Consumer Relationships, Nicole Schmidt

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YouTube for Doc Burnstein's Ice Cream Lab: Employee Training and Social Media PR/Marketing Through the Use of Video Production, Lauren Margaret Scott

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Poly Press Association: Unifying a Department Through the Development of a Student Organization, Jessica Tam

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Expanding the Love Out Loud Campaign: The Utility of Online Public Relations Practices for Nonprofit Organizations Focused on Reducing Suicide Among College Students, Kristen Marie Weilenmann

Senior Projects from 2010

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Public Relations: The Integration of Social Media Tools with Traditional P.R. Strategies, Michaela Bernard

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The Need for Effective Visual Communication: How Website Design Can Further the Success of the Cal Poly Women’s Lacrosse Team, Bonnie J. Burtis

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Business Plan-Ryanair in the United States, Tessa Davis

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Use of Social Media Tools to Promote a Community Event: Analysis and Recommendations for the Madonna Plaza Farmer's Market, Genevieve Pearl Loggins

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Use of Social Media for College Athletic Events: Analysis and Implementation for the Cal Poly Women’s Basketball Program, Krista Lee Scarbrough

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A Content Analysis of Consumer Technology Corporate Blogs as Interactive Public Relations Tools, Jayne Scuncio

Senior Projects from 2009

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The Sacred and the Secular: Blending Borders to Maximize Product Success, Karen R. DeRoss

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Lessons Learned in Public Image Management: An examination of public relations strategies employed by public agencies during Hurricane Katrina, Cassandra Keyse

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Political Cartoons and Graphic Novels: A Study of Political and Social Commentary in Comics, Daniella Orihuela-Gruber

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Methods for retaining and monetizing local audiences of an online-only news organization, Lauren Rabaino

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An Analysis of How the American Cancer Society Uses Social Media, Carla Silvia

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Nipomo Toys for Tots Drive Public Relations Campaign: To Gain Media Coverage for Holiday Toy Donations and the Third Annual Toys for Tots Benefit Golf Tournament, Jessa Squellati