Published in Journal of Applied Packaging Research, Volume 3, Issue 3, July 1, 2009, pages 123-136. Copyright © 2009 DEStech Publications, Inc. All rights reserved.
The Journal of Applied Packaging Research (JAPR) is an international forum for the dissemination of research papers, review articles, tutorials and news about innovative or emerging technologies for the packaging industry. In an effort to introduce research conducted by packaging students to the academics and industry professionals and to provide an outlet for these future stewards of the packaging industry to experience the world of publishing, JAPR, occasionally includes such work in its issues.
Bottled water is drinking water packaged generally in plastic bottles and regulated by national and local agencies. The Beverage Marketing Corporation defines the bottled water market segment as "retail PET, retail bulk, home and office delivery, vending, domestic sparkling and imports" but excluding "flavored and enhanced water". Bottled water, with a fifth ranking amongst all beverage types consumed in the US at the beginning of this decade, has moved to the second slot, after carbonated soft drinks, in 2008. This has been accompanied by the bottled water category increasing its US market share from 4.7 billion gallons to 14.1 billion gallons and 15% of the beverage market share during this period. The following is a research paper submitted by a group of packaging students and their advisor at California Polytechnic State University, San Luis Obispo, California. This paper researches the trends observed in the bottled water industry globally and includes package designing palettes such as retail environment, shape, imagery, colors, and sustainability. This report also includes the results of a survey that helped the authors' rank ten innovative bottled water solutions.