DigitalCommons@CalPoly

Title

Consolidation and Label Acquisition in the California Wine Industry

Author

Hilary Lipoff, California Polytechnic State University - San Luis Obispo
Gina Scurich, California Polytechnic State University - San Luis Obispo

Date

6-2011

Degree Name

BS in Wine and Viticulture

Department

Agribusiness Department

Advisor(s)

William Amspacher

Abstract

This paper seeks to determine whether there has been a change in consolidation and label acquisitions in the California wine industry in recent years. Reasons for consolidation and acquisition are explored, with an emphasis on the recent economic downturn and how it has effected the wine industry. Implications of these changes are further explored.

URL: http://digitalcommons.calpoly.edu/hcssp/14