BS in Graphic Communication
Graphic Communication Department
Are magazine publications seeing an increase in profits since the rise of the mobile magazine application? My investigation focused on magazine publications that feel that producing their product for use on a tablet is worth the increase in resources. These applications allow the consumer to read their purchase on an array of electronic tablets, which are arguably beneficial for magazine publications in the future.
This study helped me discover that “developing a digital replica of a magazine is extremely cost effective because postage and material costs are no longer required.” (H. Glassie, Senior Project - Alex Maxwell, January 14, 2013) While this establishes the potential for a magazine corporation to increase their income, solely converting a magazine to a digital format does not guarantee success. My study will benefit publishing companies because they will gain knowledge on the advantages and disadvantages of converting to a mobile application, and how they can make the transition without affecting the quality of their product.