Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
6-2012
Primary Advisor
Penny Bennett
Abstract/Summary
This study compares the success of traditional print marketing with that of new-age digital methods. It focuses on determining which advertising strategies are most effective for a clothing company by implementing different marketing collateral into an existing company’s marketing plan and then gathering results of how much traffic each method drives in to the company’s website. It concludes that while printed advertising still holds a slight advantage over its digital counterpart, the two methods have been successfully implemented in combination, allowing a more diverse marketing plan and capturing consumers from multiple sources.
URL: https://digitalcommons.calpoly.edu/grcsp/85