Date

12-2009

Degree Name

BS in Graphic Communication

Department

Graphic Communication Department

Advisor(s)

Brian P. Lawler

Abstract

The purpose of this study was to determine how the Shakespeare Press Museum could attract more visitors, what kind of programs the Shakespeare Press Museum can offer to those visitors and how the Shakespeare Press Museum can turn frequent and interested visitors into volunteers. The popularity of letterpress printing has grown significantly over the last few years and interest in the museum the has grown as well.

This study investigated the practices of other similar organizations and suggestions from experts with knowledge related to organizing and maintaining exhibits and knowledge of the Shakespeare Press Museum. Elite and specialized interviews were conducted in order to obtain the methodology and advice from the sources noted above. Lastly, content analysis was used to distill the most important portions of the interviews and used to make write an action plan for the student curator and faculty advisor of the Shakespeare Press Museum.

The results of this study set out a course of action for the student curator and the faculty advisor on how to rewrite the mission statement for the Shakespeare Press Museum, develop programming, attract visitors and finally turn visitors into volunteers. Following this plan will create a comprehensive and detailed statement of the purpose of the Shakespeare Press Museum as well as outline the specific duties of the student curator. This will create continuity between generations of curators and advisors to ensure that the Shakespeare Press Museum remains a productive and viable entity.

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