BS in Graphic Communication
Graphic Communication Department
The purpose of this study is to examine industry professionals’ standpoints along with consumer demands and expectations pertaining to sustainable packaging, materials currently used in beauty product packaging, and advances in emerging trends within this sector. Using the information derived from these examinations, this study will predict the industry’s future direction and identify how the industry leaders should change in order to adapt their business practices to remain competitive and profitable within the industry.
This study made use of several research methods to gain insight on the impacts that the sustainability movement has had on the beauty and health packaging sector in order to predict where it will take the industry in future years. Through the use of historical research, elite and specialized interviews and content analysis, this study was able to draw various significant conclusions pertaining to the current trends of implementing environmental strategies into companies’ long-term business plans, reducing the overall amount of packaging and materials used, evolutions in plastic sciences, and the integration of virtual and interactive media into product packaging to communicate a company’s sustainability efforts.