Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
8-2011
Primary Advisor
Malcolm Keif
Abstract/Summary
Using ten different criteria to rigorously inspect ten logo designs, this paper concludes that conceptuality is perhaps the most important component of a brand’s identity. Graphic Communication students, who are the future of the industry, offered up their conclusions of these logos and the success of the design. With the incorporation of articles and opinions of those in the field, trends in the latest logos are found.
URL: https://digitalcommons.calpoly.edu/grcsp/60