Date

8-2011

Degree Name

BS in Graphic Communication

Department

Graphic Communication Department

Advisor(s)

Malcolm Keif

Abstract

Using ten different criteria to rigorously inspect ten logo designs, this paper concludes that conceptuality is perhaps the most important component of a brand’s identity. Graphic Communication students, who are the future of the industry, offered up their conclusions of these logos and the success of the design. With the incorporation of articles and opinions of those in the field, trends in the latest logos are found.