Date

2010

Degree Name

BS in Graphic Communication

Department

Graphic Communication Department

Advisor(s)

Professor Xiaoying Rong

Abstract

The purpose of this study was to demonstrate how catalog printing could still have a significant impact on the behavior of online shoppers. It is a common trend in companies to use print catalog as more of a branding vehicle than a selling tool. Often, print catalogs are an essential tool in reinforcing a company’s brand image. Using catalog printing could potentially enhance company brand image and extend services and products being offered to consumers and prospective clients.