Date

6-2011

Degree Name

BS in Graphic Communication

Department

Graphic Communication Department

Advisor(s)

Lorraine Donegan

Abstract

The purpose of this study is to identify the best practices in designing mobile website layouts. It includes research on the current design trends for the mobile web and discusses the future for mobile website interaction. It includes interviews of industry professionals who give their insight on experiences in designing and developing mobile websites. A user experience survey conducted compares a desktop version of a website to its mobile version counterpart, testing users’ preferences for mobile websites in the following areas: navigation, ability to search, and design. The results of this study can be used to improve the mobile web browsing experience through recommendations for mobile web development and design.

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