Date

6-2011

Degree Name

BS in Graphic Communication

Department

Graphic Communication Department

Advisor(s)

Ken Macro

Abstract

In a global economy the packaging industry has explored the usage of thermochromic ink to create a visual impact. The purpose of this study was to measure the color intensity of Matsui Chromicolor screen printing ink. The appearance of a product has the ability to attract attention from potential consumers.

For this study both the scientific method and elite and specialized interviews were used to determine the reliability of Matsui Chromicolor ink. Samples of both Brilliant Green Type 27 and Fast Yellow Type 27 ink were heated in a scientific oven according to Matsui specifications. The results indicate that Matsui has been able to reach a degree of consistency in their ink, which could lead to consistent production, and appearance of color on products printed with thermochromic ink. There are potential areas for improvement within the thermochromic ink industry. However, further research is needed to test the accuracy of thermochromic ink.

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