Date

3-2011

Degree Name

BS in Graphic Communication

Department

Graphic Communication Department

Advisor(s)

Kevin Cooper

Abstract

The purpose of this study was to clearly define the steps involved with rebranding, specifically print media, for the Young Men’s Christian Association, and relate the execution of these steps to the overall success of the YMCA’s nation-wide rebranding effort. This study outlined the guidelines one must follow when designing any print collateral for the Y, in order to adhere to the new branding standards. After going over the guidelines for design, print pieces, designed for the purpose of this study and as part of the Y’s re-branding, were examined by Y employees. The employees of the Y in Shasta, Ca provided feedback on the success of the pieces in the re-branding effort. This study examined the transformation of print media at one Y location during re-branding and related it to the contribution of successfully re-branding the Y across the country.