Date

6-2010

Degree Name

BS in Graphic Communication

Department

Graphic Communication Department

Advisor(s)

Lorraine Donegan

Abstract

The purpose of this study is to learn about and show the impact of downloadable games on the printing industry. With new technology comes time-saving convenience; however, the increase in “going digital” decreases a need for what would otherwise have been a point of sale purchase.

This study investigated the current trend of video game use and purchases and how much of a factor print, such as the game’s packaging, played in aiding with the game’s purchase. The study was conducted by creating a survey on SurveyMonkey.com and disseminating it via the Graphic Communication department at California Polytechnic State University, San Luis Obispo, and Facebook.com.

The results of this study show that to consumers who already value the printing industry, the quality and style of the packaging is highly important to the eventual purchase of the video game. To the serious, “hardcore” gamers, however, print aspects associated with video games may play a more minor, if not insignificant role in association with the game’s purchase; the game itself is of utmost importance. In order to better target serious video gamers, the print industry will need to take on a different approach, focusing more on limited and collector’s editions and on special promotional gifts coupled with the video games.

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