College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
6-2022
Primary Advisor
Ruoxi Ma, College of Liberal Arts, Graphic Communication Department
Abstract/Summary
MJ Swim is an e-commerce brand and website concept with a focus on customizable products and individualized sizing. Most online swimwear companies follow a fast-fashion business model which prioritizes mass production and offers affordable prices. However, aside from the many environmental consequences of this, fast fashion leaves large disparities in clothing quality, sizing accuracy, and product uniqueness. My primary goal was to create a dynamic website that would be flexible across a variety of devices and allow for optimal product customization. My secondary goal was to create a strong and inclusive brand identity that would thrive in a solely online market.
URL: https://digitalcommons.calpoly.edu/grcsp/192
Included in
E-Commerce Commons, Entrepreneurial and Small Business Operations Commons, Fashion Business Commons, Graphic Design Commons, Industrial and Product Design Commons, Marketing Commons