Date

6-2015

Degree Name

BS in Graphic Communication

Department

Graphic Communication Department

Advisor(s)

Malcolm G. Keif

Abstract

The purpose of this study was to determine whether college aged students prefer to read from printed books or e-books when reading for pleasure and for school. Many factors go into the decision of which platform readers choose to read from such as cost, portability, durability, reading conditions, and lifetime. It is valuable to determine what drives consumers to be making these choices.

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