Date

3-2010

Degree Name

BS in Graphic Communication

Department

Graphic Communication Department

Advisor(s)

Harvey Levenson

Abstract

The purpose of this study was to analyze the printing industry, and evaluate how cloud computing models will help to raise sales and create new markets. This study examines the current depression within the printing market. Noting the decline in sales, production, and workforce. The introduction of cloud computing technologies has sparked a new interest from businesses from all industries. Cloud computing is a virtual technology that offers several business and operating models. Models such as platform providers and Software as a Service has surfaced as the most popular applications. Platform providers allow companies to store massive amounts of information (data files, file content, client information) in a virtual “cloud” that is hosted over the Internet. The main benefit is to allow companies access to their files virtually whenever they need. Secondly, Software as a Service is a model that provides companies software licenses that enable them to utilize software, for example Adobe software applications, via an Internet portal. This allows companies to use needed software applications, without suffering a large financial overhead to acquire the software licensing fees. This study used several methods of research to gain insight into how cloud computing models can help the printing industry. Through historic research, elite and specialized interviews, and content analysis, this study was able to draw some conclusions regarding how cloud computing will help raise profit margins, produce greater quality for customers, and introduce new markets for the printing industry.

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