Date

12-2014

Degree Name

BS in Graphic Communication

Department

Graphic Communication Department

Advisor(s)

Kevin Cooper

Abstract

The purpose of this research was to demonstrate that the printing industry can potentially benefit from the incorporation of printed electronics into the publications and packaging fields. Taking advantage of this technology would attract more consumers, especially younger generations who are immersed in the digital world and feel more engaged with products that offer user interactivity.

Experts in the field were interviewed to get information and feedback about the project. Also, a survey was conducted. Cal Poly students, from different areas and departments were included to see if they would be interested in subscribing or buying a magazine that incorporates printed electronics and then, determine if this project is possible considering the budget, plan, resources, information available, and the level of acceptance based on the survey results.

The analysis of the results indicated that the printing industry can potentially benefit by the incorporation of printed electronics in the publications and packaging fields. This project would involve more people who specialize in different majors rather than Graphic Communication like Physics, Business, Editorial, etc. Also, many students expressed that they would be willing to purchase or subscribe to a magazine that incorporates printed electronics if the content is relevant to them and the cost is not expensive.

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