BS in Graphic Communication
Graphic Communication Department
The purpose of this study was to determine the customer preferences between buying produce from local farmers’ markets verses buying produce from supermarkets within San Luis Obispo County and determine if the application of a delivery service of said produce would be successful. Surveys were conducted with one hundred and sixty individuals in San Luis Obispo County. Participants were asked a series of questions about purchasing preference, interest in a produce delivery service, and about other information they may want to know before purchasing produce. Student responses were compared to non-students from the San Luis Obispo County for contrasts of interests. The results of this study can be used to determine the success rate of delivery services offering farmers’ market produce deliveries within San Luis Obispo County.