BS in Graphic Communication
Graphic Communication Department
The purpose of this study was to design and create a prototype of a reusable wine package that would be used primarily to transport a bottle of wine home, but also serve as a piece to build a wine rack when it reaches the consumer’s home.
This study investigated the factors to take into consideration when designing a wine package and coming up with a plan to build a product that met all those needs. One hundred questionnaires were sent to people over the age of twenty one to find out what they thought of the prototype and idea. The respondents showed a strong liking of the prototype and also provided information on where to sell the product as well as showing who to market to.
In addition to the survey responses, interviews were conducted with professionals in the wine marketing field in the areas of packaging, building, selling, marketing and branding wine. Using the research found on the current wine packaging markets and trends, as well as the opinions and expertise of the professionals in the wine industry, a prototype was built and tested in both functionality and consumer preference.