Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
3-2014
Primary Advisor
Doug Speer
Abstract/Summary
The purpose of this study was to find how to effectively brand the Quincy brand by designing multiple platforms that will communicate the company’s intended message to the consumer. After researching the Western industry, designs were created for the brand based on the company’s target market and intended product. Designs were created for a logo, package, and website. A survey was conducted to determine which designs most effectively represented the company and appealed to the consumer. The results of this study can be used to develop Quincy into a distinctive and established brand in the marketplace.
URL: https://digitalcommons.calpoly.edu/grcsp/110
Included in
Fashion Business Commons, Fashion Design Commons, Graphic Design Commons, Industrial and Product Design Commons, Marketing Commons