Published in Visual Communications Journal, January 1, 2005, pages 35-42.
Printing professionals frequently examine printing to see how pieces were produced. They break out loupes and look at the dots. Is it offset or gravure? How about flexo? It is important to be able to distinguish among printing processes through examination in order to determine the key variables to control for quality printing. Further, expertise is established and confidence built when a professional can determine how something is printed.
Visit the Visual Communications Journal homepage.