Planning is a 'jargon�-y' field with terminology that oftens distract from the purpose of a project or idea. During a luncheon seminar at Cal Poly, Dr. John I. Gilderbloom, a professor at the University of Louisville, Kentucky, addressed this challenge through his own work, case studies and personal antidotes. He discussed the intricacies of planning and the role played by language in the implementation of projects and community understanding.

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