Date

3-2012

Degree Name

BS in Dairy Science

Department

Dairy Science Department

Advisor(s)

Bruce Golden

Abstract

The aim of this project was to implement a successful farmer's market booth and the point of sale at the San Luis Obispo Farmers Market. Through this project success was measured by Cal Poly Creamery product sales, the value of non-tangible assets known as good will and advocacy for the Cal Poly Dairy Science Department and the California dairy industry. Sales were analyzed through a profit and loss statement, product specific calculations, chartings of weekly sales and inventory tracking. The project allowed for the Cal Poly Creamery to have an extension into the San Luis Obispo community and promote their many products including ice cream, cheese and dark chocolate milk. Having a Dairy Science Department booth space at the San Luis Obispo Farmers Market gave the customers a local, quality product that they would enjoy. Cal Poly's students also actively exercised Cal Poly's "Learn by Doing" philosophy as a farmers market committee was formed to best showcase the Dairy Science Department Booth. The booth will continue to be sustained by Cal Poly students for years to come in order to serve the local San Luis Obispo community members. The project proved to be an accomplishment not only because profit was created, but also because the San Luis Obispo community is much more aware of the Cal Poly Dairy Science Department and its many facets.

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