College - Author 1
College of Agriculture, Food and Environmental Sciences
Department - Author 1
Dairy Science Department
Degree Name - Author 1
BS in Dairy Science
Date
12-2009
Primary Advisor
Stan Henderson; College of Agricultural, Food, and Environmental Sciences; Animal Science
Abstract/Summary
Promotion and advertising is a key aspect in a successful dairy operation. It allows for elite cows, offspring, and students to be showcased not only locally but nationwide as well and it has potential of allowing other industry professionals to invest in the quality genetics being advertised. This article gives a step by step guide showing how to successfully organize a photo shoot, submit the photo to the Holstein World Collegiate Issue, gather material necessary to creating an ad showcasing the cows at Cal Poly as well as updating the website.
URL: https://digitalcommons.calpoly.edu/dscisp/2