Date

12-2009

Degree Name

BS in Dairy Science

Department

Dairy Science Department

Advisor(s)

Stan Henderson

Abstract

Promotion and advertising is a key aspect in a successful dairy operation. It allows for elite cows, offspring, and students to be showcased not only locally but nationwide as well and it has potential of allowing other industry professionals to invest in the quality genetics being advertised. This article gives a step by step guide showing how to successfully organize a photo shoot, submit the photo to the Holstein World Collegiate Issue, gather material necessary to creating an ad showcasing the cows at Cal Poly as well as updating the website.

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