Date

3-2014

Degree Name

BS in Dairy Science

Department

Dairy Science Department

Advisor(s)

Stan Henderson

Abstract

The objective of this project was to provide the Cal Poly Dairy Science Department with additional tools to recruit new students, maintain current students’ interest, and update alumni on Department happenings. This was accomplished through initiating an update of the Department website and developing a social media presence through a Facebook page. In addition, a photo shoot was organized to submit a photo for the Holstein World 2014 Collegiate Photo Contest, which was later used as a promotional tool. The update of the Department website was made possible through working with Cal Poly’s Information Technology Services, Cal Poly Web Services and the Dairy Science Department Chair and staff. The Facebook page was created, content was added, a network of followers was established, and posts were generated. As for the photo shoot, the theme was thought of and the students, photographer, location and cattle were selected. In addition, the photo shoot was arranged, the best photo was selected and then it was submitted to Holstein World for their critique. These efforts resulted in an improved Department website that is more consistent with the Cal Poly brand, a Facebook page that is engaging current and prospective students, as well as alumni, and a photo on the cover of Holstein World.

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