Title

CabbyChic

Date

12-2011

Degree Name

BA in Communication Studies

Department

Communication Studies Department

Advisor(s)

Bernard Duffy

Abstract

College students are presented with new challenges as they transfer from their known world to a new one with social pressures, challenging education, and time management issues, just to name a few. Over the past decade there has been a change in the social dynamics of college students, especially as it relates to partying. As a result there is a growing demand for safe, sober and available rides home, which women in particular feel comfortable taking. This senior project and business plan will solve the need for such a service in the San Luis Obispo area as well as investigate the communication effects of new media for business and education.

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