Date

6-2011

Degree Name

BA in Communication Studies

Department

Communication Studies Department

Advisor(s)

Lorraine Jackson

Abstract

The purpose of our project is to use various persuasive techniques in order to determine the most effective method to persuade students about the HPV vaccination and the negative effects of the HPV virus. An important component of public health message design is determining the most effective types of messages for a particular audience. The results of this study are intended to be an aid to the creators of health messages regarding HPV and the HPV vaccination, with the ultimate goal of increasing the effectiveness of public health messages to adolescents in regards to these issues.

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