Date

6-2011

Degree Name

BA in Communication Studies

Department

Communication Studies Department

Advisor(s)

Richard Besel

Abstract

I want to see if students are capable of donating to charities. I have picked the American Red Cross to donate to and in support of helping the disaster in Japan. This is a huge effort publicly and students have seen the destruction on a daily basis. I want to see how much students are willing to donate and if different selling strategies make a difference on donations. I will be promoting sunglasses as a gift incentive for donations, with each pair raising $3.60 towards relief efforts. I will be selling the incentives in-group settings and to individual students on campus. This has huge benefits because natural disasters are becoming more and more of an issue. Billions of dollars are being spent annually to fund the destruction of natural disasters and more and more people are going to have to donate because the risks of damage are going up. If charities can find out the optimal way that people donate, then they can better guide their campaigns and raise funds that are crucial in helping fund disaster relief.

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