Date

5-2016

Degree Name

BA in Communication Studies

Department

Communication Studies Department

Advisor(s)

Lorraine Jackson

Abstract

Over the course of the last 3 decades, Nike has been the most dominant sports company in the world. Rival companies like Reebok, Adidas, and Under Armour have all failed to equal to match Nike's popularity amongst athletes and the public. This project is an analysis of how Nike has remained on top for so many years through commercials like "The Jogger" and other marketing strategies.

Included in

Marketing Commons

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