Department

Communication Studies Department

Degree Name

BA in Communication Studies

Date

12-2014

Advisor(s)

Jnan Blau

Abstract/Summary

This project was created to help the Orange County Bar Foundation, a non-profit organization, enhance its communication with its stakeholders. Task messages in a handbook give instructions stipulating how the Foundation staff could be more persuasive at the Foundation's annual golf tournament, and get more golfers to enter their sweepstake. The handbook is informed by persuasion theories such as the door-in-the-face theory, reciprocity theory, and supply and demand theory.

Share

COinS