Date

6-2013

Degree Name

BA in Communication Studies

Department

Communication Studies Department

Advisor(s)

Julia K. Woolley

Abstract

Social Media websites are rapidly being overrun by advertisements, but is this blitz of advertising destroying the social media experience? Twitter, one of today’s most popular social media sites, increased its revenues from $45,000,000 in 2010 to $259 million in 2013. This exponential growth is surprising given the large portion of Twitter users who are between the ages of 18 to 25 with lower annual incomes. In analyzing whether advertising on Twitter is effective on college students, statistical results from a survey conducted among college students at California Polytechnic State University, San Luis Obispo, reveal that Tweeters in this sample group were mostly ignoring the advertising onslaught. With the large user base of college-age Tweeters as a prime target and the advertising world’s unquenchable thirst for new advertising opportunities, what methods will clever advertisers and their ad agencies think of next to attract the attention of Tweeters?