Date

3-2013

Degree Name

BA in Communication Studies

Department

Liberal Arts and Engineering Studies Program

Advisor(s)

Bernard K. Duffy

Abstract

This paper examines persuasion and it's effectiveness on donation events. It also discusses the different types of communication styles, the theory of reciprocation, some accommodation, and rapport. The paper focuses primarily on non-profit donation events and how to reach certain target audiences.

Included in

Communication Commons

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