Department - Author 1
Liberal Arts and Engineering Studies Program
Degree Name - Author 1
BA in Communication Studies
Date
3-2013
Primary Advisor
Bernard K. Duffy
Abstract/Summary
This paper examines persuasion and it's effectiveness on donation events. It also discusses the different types of communication styles, the theory of reciprocation, some accommodation, and rapport. The paper focuses primarily on non-profit donation events and how to reach certain target audiences.
URL: https://digitalcommons.calpoly.edu/comssp/121