College - Author 1
College of Architecture and Environmental Design
Department - Author 1
Construction Management Department
Degree Name - Author 1
BS in Construction Management
College - Author 2
College of Architecture and Environmental Design
Department - Author 2
Construction Management Department
Degree - Author 2
BS in Construction Management
Date
6-2025
Primary Advisor/Subject Matter Expert (SME)
Paul Weber, College of Architecture and Environmental Design, Construction Management Department
Abstract/Summary
Relative to other industries, the construction market is slow to innovate. One clear example of this is in the clothing worn by its workers. Over the past 100 years, construction clothing and top brands have remained largely similar, even as workwear has begun marketing to larger, non-construction audiences. Construction clothing has become increasingly fashionable in popular culture, and we see this as an opportunity. To adapt to a modern world, this entrepreneurial project seeks to research which areas of construction clothing are lacking according to those in the industry and use this data to create a competitive product/brand that capitalizes on the current market. This partnership seeks to propose a marketing strategy for the creation of a clothing brand with a final product that is ready to come to market.
URL: https://digitalcommons.calpoly.edu/cmsp/1029
Poster Board