2024-03-28T23:50:44Z
http://digitalcommons.calpoly.edu/do/oai/
oai:digitalcommons.calpoly.edu:agbsp-1000
2020-02-03T21:42:49Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Hedonic Regression Analysis Comparing Napa to Paso Robles Red Wine Prices With an Emphasis on Screw Cap Closure Methods
Griffin, Todd Patrick
The purpose of the senior project was to test and estimate quantitative and qualitative relationships between wine bottle characteristics in two different wine consuming regions of California. A hedonic regression analysis was performed to evaluate the significance on price fluctuations based on varietals of wine that contain labels of origin from two American Viticultural Areas (AVA’s) in California. A hedonic regression analysis divided the price of the product into variables that composed the product. The division of variables allowed the researcher to examine and observe whether they are of high or low significance to the estimation of price. The senior project also performed a complex evaluation of regional, marketing, and bottling parameters according to price. In this study, screw cap bottling parameters were also evaluated because of the latest trends in market innovation for the wine industry.
2009-08-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/1
https://digitalcommons.calpoly.edu/context/agbsp/article/1000/viewcontent/SeniorProjectGriffin.pdf
Agribusiness
DigitalCommons@CalPoly
Hedonic Analysis
Regression
Wine
Agriculture
oai:digitalcommons.calpoly.edu:agbsp-1001
2020-02-03T22:15:06Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Feasibility of Establishing a Vineyard
Adams, Caitlin
The purpose of this project was to determine whether it would be feasible for Cal Poly to expand their vineyard from fifteen acres to eighteen acres. There are four major costs associated when establishing a vineyard: plant, vine, trellis system, and drip system. Two suppliers per major cost with the exception of labor were called to determine the best price. Once the costs were determined, they were entered into an Excel spreadsheet in the initial cost outlay of an Enterprise Budget. It has been concluded that expanding Cal Poly’s vineyard would be feasible. Both the lowest and highest bids of the major costs are within the $54,000 budget. The lowest bid was at $36,733.50 and the higher end bid come out at $42,691.14.
2009-12-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/2
https://digitalcommons.calpoly.edu/context/agbsp/article/1001/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
establishing a vineyard
Business Administration, Management, and Operations
oai:digitalcommons.calpoly.edu:agbsp-1003
2020-02-03T23:10:48Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Surveyed Consumer Response to Grocery Store Social Networking Websites
Aszman, Greg
This study was undertaken to determine whether or not people would respond favorably to a grocery store setting up a page on a social networking website (i.e. MySpace) and if so, what people would like to see on the page. Self-addressed, self-stamped envelopes containing a survey and a cover letter were passed out to obtain the information. This project used simple means and frequencies to analyze the whole population and sections of the population; social network users and non-social network users. Independent T-Tests and Chi-Square tests were used to compare the two groups. A statistical program, SPSS, was used to analyze the data. P-Values were analyzed to see if there were any differences between the groups in relation to demographics, shopping behavior and internet usage behavior. It is concluded that too many people are indifferent or did not like the idea for a grocery store to pursue the idea of setting up a social networking page. Only 26% of the entire surveyed population liked the idea. The attributes people would have wanted to see on the page were recipes and upcoming sales. A vast majority, 70%, were indifferent to a grocery store social networking page. In retrospect the survey should have committed the person to answering yes or no and leave out the option of indifferent.
2009-08-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/4
https://digitalcommons.calpoly.edu/context/agbsp/article/1003/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Survey
Social Networking
Marketing
Agribusiness
SPSS
Social Networking Marketing
Marketing
oai:digitalcommons.calpoly.edu:agbsp-1004
2020-02-03T22:44:00Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Analysis of the Effectiveness of Hughson Nuts’ Marketing Strategies in India and China
Angle, Christopher Douglas
This analysis for this study was undertaken to determine if Hughson Nuts’ Marketing Strategies were effective in India and China. The study was also to assess Hughson Nut’s marketing mix internationally to China and India, to evaluate the marketing mix based on projection and comparisons, to assess potential improvements of the marketing mix, and to determine how Hughson Nuts sales to India and China compared to the rest of states sales. The report represents four techniques that make up the marketing mix; place, price, product, and promotion. The research involved getting data from the California Almond Board and making a comparison with Hughson Nut’s data from 2005 to 2008. It is concluded that Hughson Nut should sell more product and sell at a higher price to China and India. Hughson Nut should at least ensure that its prices do not exceed those of the competition, and perhaps, at least initially, to undersell the competition, as long as there is some margin of profit. It is clear that Hughson Nut should put more emphasis into the four strategies (the 4 P’s) and should have more weight with a given buyer that determines success.
2009-12-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/3
https://digitalcommons.calpoly.edu/context/agbsp/article/1004/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Marketing Mix
Business Administration, Management, and Operations
Entrepreneurial and Small Business Operations
Management Information Systems
Marketing
Sales and Merchandising
oai:digitalcommons.calpoly.edu:agbsp-1005
2009-12-14T20:58:31Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Feasiblility of opening a tequila bar in San Luis Obispo
Brady, Trevor Patrick
2009-12-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/5
https://digitalcommons.calpoly.edu/context/agbsp/article/1005/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
oai:digitalcommons.calpoly.edu:agbsp-1006
2009-12-16T00:01:09Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Cross Group Analysis of the Job Market
Hedge, Emily M.
2009-12-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/7
https://digitalcommons.calpoly.edu/context/agbsp/article/1006/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
expectations
economy
job market
student
Social and Cultural Anthropology
oai:digitalcommons.calpoly.edu:agbsp-1007
2009-12-15T23:58:25Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Feasibility Study of Cold Room Renovations for P.O.V.E.
Kobara, Kurtis
2009-06-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/6
https://digitalcommons.calpoly.edu/context/agbsp/article/1007/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Cold Room Renovations
Entrepreneurial and Small Business Operations
Technology and Innovation
oai:digitalcommons.calpoly.edu:agbsp-1009
2010-01-28T00:04:48Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
A SURVEY OF ACCREDITED RURAL APPRAISERS
Wilson, Lindy
This study was undertaken to determine which skills are most important for students to learn in Cal Poly AGB Finance and Appraisal concentration courses. This report used a mail survey to determine which skills current California Chapter members of the American Society of Farm Managers and Rural Appraisers thought most important for rural appraisal students to posses. It is concluded that communication and personal skills are more important for rural appraisal student success. This conclusion is based on analysis of survey responses. On average communication skills were ranked as the most important skills for rural appraisal students to posses followed by personal skills and lastly technical skills.
2009-11-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/8
https://digitalcommons.calpoly.edu/context/agbsp/article/1009/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
rural appraisal
survey
Real Estate
oai:digitalcommons.calpoly.edu:agbsp-1010
2010-02-18T16:47:53Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
SWOT ANALYSIS OF A GENERAL STORE
Chandler, Brooke
2010-01-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/10
https://digitalcommons.calpoly.edu/context/agbsp/article/1010/viewcontent/auto_convert.pdf
https://digitalcommons.calpoly.edu/context/agbsp/article/1010/filename/0/type/additional/viewcontent/Senior_Project_final_financial_analysis_NOW.xls
Agribusiness
DigitalCommons@CalPoly
SWOT Analysis
Other Business
oai:digitalcommons.calpoly.edu:agbsp-1011
2010-02-18T00:16:07Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Powdery Mildew Cost Comparison
Bazar, Natalie Lane
This study was undertaken to see if using a powdery mildew prediction model combined with a JMS-Stylet oil based fungicide will incur less cost in preventing powdery mildew than a UC Davis standard recommendation sulfur based program.
To perform analysis, powdery mildew threat was predicted for Edna Valley using a temperature-triggering model, the Powdery Mildew Index. Two spray schedules were developed according the PMI and UC recommendations. Costs have compared for the two schedules using a partial budget.
It has been concluded that using the PMI to predict PM threat while using JMS-Stylet oil will incur less cost than the UC Davis standard recommendation program. This conclusion is based on the partial budget analysis that shows the posited recommendation cost to be 13% less than the UC Davis recommendation.
2009-12-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/9
https://digitalcommons.calpoly.edu/context/agbsp/article/1011/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
oai:digitalcommons.calpoly.edu:agbsp-1012
2010-03-11T22:16:57Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
TURNING A SMALL RESIDENTIAL FARM INTO A NON-PROFIT EDUCATIONAL ORGANIZATION
Anderson, Thomas John
This study was undertaken to determine whether Felicity’s Farm could become a non-profit organization for education. In order to determine the feasibility of turning Felicity’s Farm into a non-profit organization, interviews were conducted and financial statements were collected. In addition, a Certificate of Incorporation was completed based on the interview and financial data. It was concluded that Felicity’s Farm could become a non-profit organization; however, better organization of finances, fund-raising and the use of volunteers was recommended.
2009-12-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/12
https://digitalcommons.calpoly.edu/context/agbsp/article/1012/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
non-profit business
agriculture
education
Accounting
Business Law, Public Responsibility, and Ethics
Education
Life Sciences
oai:digitalcommons.calpoly.edu:agbsp-1013
2010-03-11T22:18:57Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Perceptions of American Wines in the United Kingdom and UK Trend Analysis
Sauvain, Jordan
2010-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/13
https://digitalcommons.calpoly.edu/context/agbsp/article/1013/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
American wines
United Kingdom
UK Trend Analysis
Marketing
oai:digitalcommons.calpoly.edu:agbsp-1014
2010-03-10T22:52:04Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
A Marketing Plan For An Artisan Bread Bakery
Campana, Audrey
This study was undertaken to determine whether there is market potential for Word-of-Mouth Bakery to expand its current operation in food retailing in Modesto and the surrounding areas. A Case Study was conducted on Panera Bread Company to use as a competitive analysis to compare Word-of-Mouth Bakery with an established nationally known artisan bread company. An expert opinion poll was also conducted to assess the market potential in supermarkets from the observations of in-store bakery managers in Modesto and the surrounding areas. A SWOT analysis was used to determine the internal strengths and weaknesses, and external opportunities and threats that face the company in expansion. The results of the SWOT analysis, accompanied by the results of the expert opinion poll were used to create marketing strategies for Word-of-Mouth Bakery’s expansion in food retailing. It is concluded that there is market potential for Word-of-Mouth Bakery to expand its current operation in food retailing. This conclusion is based off the research on the industry’s growth and success on a national level, as well as from the results of the expert opinion poll of the in-store bakery managers’ observations of the artisan bread sales at their individual stores.
2010-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/11
https://digitalcommons.calpoly.edu/context/agbsp/article/1014/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
marketing
specialty products
artisan bread
retail marketing
retail distribution
retail expansion
artisan bread sales
Advertising and Promotion Management
Entrepreneurial and Small Business Operations
Marketing
Sales and Merchandising
oai:digitalcommons.calpoly.edu:agbsp-1015
2010-03-15T17:56:22Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
MARKETING PLAN FOCUSING ON THE 4 P’S OF THE MARKETING MIX FOR A WINE BAR IN THE CITY OF SAN LUIS OBISPO
Wurster, Kurtis Robert
Wine is a large industry expanding into new markets and open to new ideas. A popular idea was to open wine bars, where individuals could come experience the world of wine without any prior knowledge. Wine bars have been growing and not all have managed to stay successful and meet the demands of consumers. To discover consumers’ preferences, primary research was conducted in the city of San Luis Obispo. The tool used was a survey of 168 respondents. The research was done to determine the feasibility of a wine bar in San Luis Obispo and if so, how to market the bar in San Luis Obispo.
When the survey was complete, it proved the hypothesis to be correct, that more than 60% of consumers will show an interest in a wine bar in San Luis Obispo. A vast majority of the individuals wanted to learn more about wine and wine tasting. The respondents said that there was a good chance they would go to a new wine bar in town. With this information proving the feasibility to market a wine bar, more conclusions were drawn from the survey to discover more ways to attract consumers
2010-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/15
https://digitalcommons.calpoly.edu/context/agbsp/article/1015/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Marketing Mix
Wine Bar
San Luis Obispo
Marketing
oai:digitalcommons.calpoly.edu:agbsp-1016
2010-03-15T17:52:23Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
ECONOMIC ANALYSIS: WEEDING TECHNIQUES FOR ORGANIC FARMS
Deese, Steven Daniel
This study was undertaken to determine the benefits, detriments, and costs of the three main weeding techniques used on organic farms: soil solarization, flame weeding, and hand labor. This study will provide prospective organic farmers with useful information and economic estimates for each method.
This report shows an in depth analysis spreadsheet on the annual costs of flame weeding. The analysis was performed on a 50, 125, and 250 acre basis. The spreadsheet breaks down the ownership and operating costs for each acreage analysis. The soil solarization analysis was taken from a University of California Davis cost study. In addition, the hand labor costs per acre were taken from Tom Willey, owner and operator of TD Willey Organic Farms in the San Joaquin Valley, California. The costs of each method were broken down and put into a chart to clearly show the final economic analysis.
It was proven that flame weeding is a substantially more cost effective method than that of soil solarization and hand labor. Hand labor proved to be by far the most expensive method. Per acre costs of flame weeding were as low as $76.00. Soil solarization costs approximately $600 per acre and hand labor costs about $2,500 per acre. The approximate total costs for soil solarization and flame weeding are, respectively, $30,000 and $13,179. Those costs trend to roughly that ratio when analyzed on a 125 and 250 acre basis.
2010-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/14
https://digitalcommons.calpoly.edu/context/agbsp/article/1016/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
flame weeding
soil solarization
hand labor
organic
farm
economic analysis
oai:digitalcommons.calpoly.edu:agbsp-1017
2010-05-05T23:13:47Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
A STUDY OF THE ECONOMIC EFFECTS OF IMPOSING FAIR TRADE COFFEE CONSUMPTION IN SAN FRANCISCO
Magginetti, Alexander Preston
Noting the rising sales of eco-friendly and fairly traded goods in the United States, this study examines the effects of implementing a policy that would limit the supply of non-fair-trade coffee in San Francisco. The goal of this policy would be to increase the sales of the fair-trade coffee market in the United States, and benefit fair-trade coffee growers by mandating the sale of fair-trade coffee in San Francisco. This study focuses on the economic effects of the policy on consumers and producers of fair-trade coffee, regular coffee, tea, and soda.
“Fair trade” began at the end of World War II and was linked to religious organizations that wanted to provide relief for refugees and other impoverished groups. This relief was provided by selling handicrafts and other goods in northern markets at prices that afford high rates of return for the impoverished producers in the developing world. Over time, seventeen different fair-trade labeling organizations have been created that monitor and certify fair-trade products and requirements. Requirements for coffee growers to attain a fair-trade certification state that growers must follow the principles of democratic organization, not utilize child labor, recognize trade unions for laborers, and support environmental sustainability. The fair-trade movement is gaining momentum in recent years, with sales growing more than twenty percent annually since 2000 and over forty percent between 2002 and 2003. Product demand and supply were specified as functions of various price elasticities for related markets: fair-trade coffee, regular coffee, tea and soda. This model was used to estimate the percentage changes in quantity and price for each market caused by a policy that restricts the supply of non-fair-trade coffee to 10 percent of its initial quantity. This policy would result in an increase in the price of fair-trade coffee from $1.26 per pound to $3.31 per pound in the city of San Francisco as well as an increase in supply from 512,922 pounds per year to 2,190,179 pounds per year. This policy would increase the national consumption of fair-trade coffee by 1.9 percent but it would leave consumers with high prices for tea, soda and non-fair-trade coffee. Overall this study provides a roadmap for similar analyses of market equilibriums as well as rough predictions for changes in prices and quantities for these commodities as a result of such a policy.
2010-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/28
https://digitalcommons.calpoly.edu/context/agbsp/article/1017/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
coffee
fair trade
elasticity
economic analysis
market equilibrium
exogenous shock
Agricultural and Resource Economics
International Business
Other Business
oai:digitalcommons.calpoly.edu:agbsp-1018
2010-03-18T15:40:50Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
THE POLITICAL AND ECONOMIC JUSTIFICATIONS OF RICE TRADE DISTORTIONS IN THE UNITED STATES AND JAPAN
Wilson, Ryan Thomas
Rice is one of the most distorted commodities in the world. The United States and Japan both hold rice sector policies that significantly protect their industries and distort trade. This study identifies major rice sector policies in the U.S. and Japan, and demonstrates their probable economic consequences in terms of social welfare. U.S. producers are major beneficiaries and Japanese consumers are at a major welfare loss. This study demonstrates the use of economic analysis as a tool in policy formulation. Change to these policies is not likely, unless drastic social/economic changes were to happen.
2010-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/16
https://digitalcommons.calpoly.edu/context/agbsp/article/1018/viewcontent/Senior_Project_Final_draft.pdf
Agribusiness
DigitalCommons@CalPoly
PSE
OECD
WTO
Welfare Analysis
International Business
oai:digitalcommons.calpoly.edu:agbsp-1019
2010-03-18T22:29:23Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Budget Analysis for a Napa County Vineyard
Hyde, Christopher Jan
This study was undertaken to determine whether farming premium wine grapes can generate profit on a 10 acre site in Napa County, and if farming wine grapes can be a profitable long term investment.
The report utilizes two techniques for analysis of the data. The break-even analysis will be used to determine whether the operation is potentially profitable. Vineyard establishment costs were outlined in and production costs (from year 3 forward) defined. Production costs and grape revenues are weighed to determine net revenues above total costs. Monthly per acre break down of costs demonstrates how vineyard production costs fluctuate during dormancy, the growing season and harvest in the fall. A ranging analysis of grape revenue weighted against costs at varying prices and yields provides possible levels of profitability. Depreciation for all equipment purchased for the operation is used to calculate capital recovery. To determine the different levels of profitability of the operation based on various levels of yield and price, marginal cost and marginal revenue criterion was used to find various break even points and to observe points where revenue exceeds cost.
The vineyard operation was profitable over the long term on an annual basis. The establishment costs have been spread over twenty years in the analysis to make the operation feasible. After the third year the vines reach full production and annual cost was exceeded by annual grape revenues.
2010-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/19
https://digitalcommons.calpoly.edu/context/agbsp/article/1019/viewcontent/final.pdf
Agribusiness
DigitalCommons@CalPoly
Budget Analysis
Vineyard
Napa County
Business Administration, Management, and Operations
oai:digitalcommons.calpoly.edu:agbsp-1021
2010-11-29T23:42:39Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Analysis of Binge Drinking Among Students at California Polytechnic State University San Luis Obispo
Dally, Jonathan
The perception of binge drinking among students is skewed to an extreme that provides an excuse for consuming excessive amounts of alcohol. Recent tragic events pertaining to binge drinking steer this study towards clarifying the clouded perceptions students have of alcohol consumption. It is important to understand variables that may affect understanding and decisions that lead to abusing alcohol. It is intended to present factors that can help prevent circumstances and situations that put students’ health at risk. The objective of this study is to assess the drinking habits of students who attend California Polytechnic State University San Luis Obispo. This study aims to present possible risk factors that may lead to students binge drinking.
2010-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/26
https://digitalcommons.calpoly.edu/context/agbsp/article/1021/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Binge
Drinking
College
Students
Analysis
Obispo
Other Social and Behavioral Sciences
oai:digitalcommons.calpoly.edu:agbsp-1020
2010-04-06T22:56:52Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Analysis of Function Drink Brand Recognition
Kashani, Natasja
The beverage industry has been rapidly expanding over the last century, and currently includes a variety of smaller beverage markets. Functional Beverages have been the newest addition to the beverage industry and Function Drinks is only one of the major companies operating in this market segment. The objective of this study is to assess the current level of brand recognition for Function Drinks among college consumers. The main focus behind this research is to assist the company increase the level of consumer’s brand identification for their company and products through various forms of marketing, advertising, and promotional strategies. It is in the best interest of the company to analyze the data collected and offer insight that will not only increase the level of brand identification, but inadvertently increase the profitability of their company.
2010-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/25
https://digitalcommons.calpoly.edu/context/agbsp/article/1020/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Function Drinks
Marketing
Brand Identification
Advertising and Promotion Management
oai:digitalcommons.calpoly.edu:agbsp-1022
2010-04-06T22:52:58Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
CAL POLY ORGANIC FARM BUSINESS PLAN
MCCARTHY, ERIC Ryan
This study was undertaken to determine which strategies would allow the Cal Poly Organic Farm to operate as a profitable business without compromising educational and agricultural objectives. Three strategies were analyzed to determine the most profitable approach. The first strategy, expanding CSA sales, emphasizes marketing efforts to increase products and services awareness. This should increase CSA, CPOF, merchandise, and farmers’ markets sales. The second strategy implements new CSA produce boxes that cater to specific groups. Existing produce boxes will remain available to CSA members. Expanding produce boxes can be done with the produce on hand or expanding crop selection. The third strategy is to expand revenue opportunities outside of CSA membership, largely through farmers’ markets.
Data was collected by the 2000 United States Census, providing a demographic of San Luis Obispo residents. This data was used to formulate advertising and marketing strategies. Further research and development is recommended to analyze organic produce purchasing trends for locals. Historic income statements were gathered to forecast five year spans comparing revenue and costs for strategic and base income statements. It is concluded that CPOF will be more profitable by implementing strategies rather than not over a five year period. CPOF will be able to enhance consumer options in 2013 by increasing production and crop selection. By this time, CPOF will have the finances to implement the second strategy; increase consumer choices. This is based on the conclusion that CPOF will be able to experience a profit of $ 1,939.00 in 2010 and $64,032 in 2014, if strategies are implemented. In comparison over a five year forecast, strategies will generate combined revenue of $138,056.00 versus a net loss of $114,203.00 if no strategies are implemented.
2010-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/24
https://digitalcommons.calpoly.edu/context/agbsp/article/1022/viewcontent/CPOF_BUSINESS_PLAN__Recovered__2.pdf
Agribusiness
DigitalCommons@CalPoly
ORGANIC FARM
BUSINESS PLAN
CPOF
CSA
Accounting
Advertising and Promotion Management
Business
Finance and Financial Management
oai:digitalcommons.calpoly.edu:agbsp-1023
2010-03-18T16:26:43Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Thoroughbreds: European Roots
Skidmore, Jennifer Elaine
2010-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/18
https://digitalcommons.calpoly.edu/context/agbsp/article/1023/viewcontent/auto_convert.pdf
https://digitalcommons.calpoly.edu/context/agbsp/article/1023/filename/0/type/additional/viewcontent/Title_Page.docx
https://digitalcommons.calpoly.edu/context/agbsp/article/1023/filename/1/type/additional/viewcontent/Table_of_Contents.docx
https://digitalcommons.calpoly.edu/context/agbsp/article/1023/filename/2/type/additional/viewcontent/Euro_Racing.pptm
Agribusiness
DigitalCommons@CalPoly
Thoroughbreds
European Racing
racecourses
Triple Crown
horse racing
Advertising and Promotion Management
International Business
Other Business
oai:digitalcommons.calpoly.edu:agbsp-1024
2010-03-18T15:45:34Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Complying with Proposition 2 Chore-time Modular Belt Cage System Modifications and the Effects
Coelho, Angela
Demler, Andrew
The California poultry industry is at a turning point due to the approaching deadline of Proposition 2 taking effect in 2015. The method of choice to be implemented to stay in business is called an enriched colony cage system. This system is very popular in E.U production, however has yet to be implemented in the United States. Thus, for the purpose of this project the modification of Chore Time® equipment at the Cal Poly poultry unit to resemble colony cages was the taken approach.
The fiscal impact the new law will have on California egg farmers can only be estimated. This project focused on how new density requirements will have an impact on feed consumption, egg production, feed conversion and mortality. Through 111 days of research birds were isolated in a controlled environment where feed was calculated and distributed, eggs were gathered and mortality monitored.
The research found that when comparing feed consumption, 16 bird densities having 144.2 in. per bird reveal a significant difference at the 1% level when compared to the remaining groups. Furthermore, feed to egg conversions for 16 birds cage densities reveal a significant difference at the 1% level when compared to the other bird densities. Thus, it can be assumed that there will be an increase in cost of production resulting from an increase in cage densities if colony cages at lower bird densities are to be implemented.
2010-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/17
https://digitalcommons.calpoly.edu/context/agbsp/article/1024/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
egg production
animal rights
opposition
poultry regulations
animal confinement standards
Business Administration, Management, and Operations
oai:digitalcommons.calpoly.edu:agbsp-1025
2010-04-06T22:48:51Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
A Study On The Feasibility Of Implementing A Replacement Heifer Enterprise
Winton, Spencer Bradley
2010-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/23
https://digitalcommons.calpoly.edu/context/agbsp/article/1025/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Entrepreneurial and Small Business Operations
oai:digitalcommons.calpoly.edu:agbsp-1026
2010-06-07T19:31:12Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
A Marketing Plan for Main Street Small Animal Hospital in Templeton, CA
Karcher, Lisa
A marketing plan was developed for Main Street Small Animal Hospital in Templeton, CA using client survey research. The surveys determined the possible marketing avenues to improve the current marketing status of Main Street.
2010-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/33
https://digitalcommons.calpoly.edu/context/agbsp/article/1026/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Marketing
Survey
Business
Business
Marketing
Sales and Merchandising
oai:digitalcommons.calpoly.edu:agbsp-1027
2010-04-06T22:46:30Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
APPRAISAL OF THE GARCIA RANCH IN SAN LUIS OBISPO, CA
Ogden, Ashley Jane
2010-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/22
https://digitalcommons.calpoly.edu/context/agbsp/article/1027/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
rural
appraisal
ranch
oai:digitalcommons.calpoly.edu:agbsp-1028
2010-03-30T03:32:02Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
The Relationship of Wine Prices and the Qualitative Aesthetics of Wine Labels
Drews, Danielle
This study was undertaken to determine the relationship between price and various wine label design elements. These variables included golden mean, uniform font, proportion of yellow and orange, direction, realistic, abstract, winery/grape image, winery emblem, font type changes, font size changes, horizontal label, vertical label, Sonoma, and Napa. The researcher wanted to determine whether specific combinations of color and images on wine labels reflect greater aesthetic content and relate to their recommended price. Fifty wine labels were randomly selected from a given sample and several researchers evaluated each label looking specifically at the design elements listed above. A regression analysis was performed to determine if there was an overall relationship between price and all of the variables. The regression analysis also determined whether there was a relationship between price and each individual variable. An F-test and t-test were performed in order to evaluate these relationships. The results of the study showed there was a substantiated relationship between price and the art-design variables as a set, and there was a statistical relationship between price and specific label design elements. This relationship was evident between price and direction, price and winery emblem, and price and Napa. The findings of this study are useful for consumers to determine what types of wine label aesthetics reflect a higher price.
2010-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/21
https://digitalcommons.calpoly.edu/context/agbsp/article/1028/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
wine labels
wine prices
wine
Business
oai:digitalcommons.calpoly.edu:agbsp-1029
2010-04-06T22:30:46Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Evaluation of Qualitative Aesthetics of Wine Labels
Barsotti, Taryn Ann
This study was undertaken to determine the relationship between qualitative label aesthetics of wine labels and recommended price. The variables that were evaluated included Sonoma, Napa, Golden Mean, Font Uniformity, Color, Direction, Realistic, Abstract, Font Sizes, Font Styles, Pictures of Grapes/Vineyards, and Horizontal Label.
The report represents two important techniques when performing the analysis. A regression analysis and an analysis of variance have been performed to determine the relationship between particular variables and price.
It is concluded that there is a relationship between all test label aesthetics in wine labels and recommended price. This relationship is based on a ninety five percent confidence level. The variables that had the strongest relationship with price included Napa and Font Style. It is recommended that this study be replicated with a larger number of variables to gain further insight on other factors that could influence the price of wine.
2010-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/20
https://digitalcommons.calpoly.edu/context/agbsp/article/1029/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Wine Labels
Label Aesthetics
Agricultural and Resource Economics
oai:digitalcommons.calpoly.edu:agbsp-1030
2010-05-05T23:07:29Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Correlation of Art and Design Characteristics Used in Wine Labels and Prices
Waltman, Jordan
A study determining if there is a correlation between art and design characteristics incorporated in the label and the wine's price.
2010-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/27
https://digitalcommons.calpoly.edu/context/agbsp/article/1030/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Wine Labels
Art Desgin Characteristics
Marketing
oai:digitalcommons.calpoly.edu:agbsp-1031
2010-05-13T16:24:08Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
ANALYSIS OF WINE LABEL DESIGN AESTHETICS AND THE CORRELATION TO PRICE
Bonafede, Vince
A study determining if there is a correlation between art and design characteristics on wine labels and if it determines the price points of the wine.
2010-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/29
https://digitalcommons.calpoly.edu/context/agbsp/article/1031/viewcontent/auto_convert.pdf
https://digitalcommons.calpoly.edu/context/agbsp/article/1031/filename/0/type/additional/viewcontent/AGB_461__Excel_Work.xlsx
Agribusiness
DigitalCommons@CalPoly
Wine
Labels
Art
Aesthetics
Marketing
oai:digitalcommons.calpoly.edu:agbsp-1032
2010-05-18T00:20:20Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Marketing Analysis For Ruiz Foods Products In Convenience Stores
Noga, Kristin Gabrielle
This study was undertaken to determine whether or not the location of convenience stores that are in close proximity to a freeway have an impact on the sales of Ruiz Foods products. Store audits were conducted in the months of January and February, 2010 using twenty convenience stores from two major convenience store chains that carried Ruiz Foods products: Johnny Quick and Circle K. As a sample for this study, six cities in California were used: Clovis, Fresno, Selma, Fowler, Dinuba, and Bakersfield. Store locations were selected by the company’s marketing department preferences. The store audits posed questions assessing: the convenience stores location in relationship to a freeway, which Ruiz Foods’ products sell, the appearance of those products, environmental conditions of the stores, identification of store distributors, and the frequency of product replenishment.
The data collected from the audits were entered into Microsoft Excel and then converted to a statistical program called Standard Package for the Social Sciences (SPSS) for analysis. Each variable in the audit was tested against the proximity of the store to a freeway.
Results from the study concluded that the stores located near the freeway sold Ruiz Foods products more often than the stores that were located away from the freeway. However, when considering signage in convenience stores, the stores located near a main freeway have more (Point-of-Purchase) POP and (Point-of-Sell) POS signage advertising Ruiz Foods products to their customers.
2010-05-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/30
https://digitalcommons.calpoly.edu/context/agbsp/article/1032/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Marketing Analysis
Convenience Stores
Agriculture Foods
Marketing
oai:digitalcommons.calpoly.edu:agbsp-1033
2010-05-26T16:42:45Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
ANALYSIS OF WINE LABEL DESIGN AESTHETICS AND THE CONNECTION TO PRICE
Webster, Molly
Can certain artistic and design characteristics on wine labels be analyzed to have a correlation to a wine’s price?
2010-06-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/31
https://digitalcommons.calpoly.edu/context/agbsp/article/1033/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Wine Label
Wine Pricing
Label Aesthetics
Art
Design
Wine
Marketing
Sales and Merchandising
oai:digitalcommons.calpoly.edu:agbsp-1034
2010-06-07T16:05:17Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
A FEASIBILITY STUDY ON REPLACING A HAY OPERATION WITH AN EQUESTRIAN BOARDING FACILITY
Vouri, Virginia
The purpose of this project was to determine whether it would be feasible for Brians Dairy to convert their dairy farm into an equestrian boarding facility.
There are two major costs involved in this project, the development of the facility and the operation of the business. Once all of the costs were determined, they were entered into an Excel spreadsheet using the format of an Enterprise Budget. From the Enterprise Budget, revenues and expenses were used to develop an Investment Analysis, where a positive Net Present Value and a 30% Internal Rate of Return were discovered.
Using figures from the Enterprise Budget and the Investment Analysis, it has been concluded that converting the Brians Dairy into an equestrian boarding facility is feasible.
2010-06-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/32
https://digitalcommons.calpoly.edu/context/agbsp/article/1034/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Agribusiness
Feasibility
Horse
Equine
Finance and Financial Management
oai:digitalcommons.calpoly.edu:agbsp-1035
2010-06-07T19:35:02Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Organic Restaurant Business Plan
Godsey, Jesse Adam
This study was undertaken to determine if it is feasible to open an organic restaurant in San Luis Obispo, CA.
All collected data went into the development of a bare bones business plan for the organic restaurant. The report utilizes two techniques for analysis of this data. A strategic analysis was used to determine if the restaurant could be a legitimate competitor among the many local restaurants of San Luis Obispo. Strengths, weaknesses, opportunities, and threats were outlined, given weights according to their impact, and used to develop a SWOT matrix. Strategic goals were set after reviewing the matrix and a QSPM, quantitative strategic planning matrix, was created to determine which goal was worth pursuing. The final step in determining if the organic restaurant could compete in San Luis Obispo was to perform a competitive analysis against what were determined to be the top local competitors. Following the strategic analysis, a financial analysis was executed to determine whether the operation offered a profitable investment. This included an examination of startup costs and funding, as well as the creation of an income statement, statement of cash flows, and a balance sheet that were based off of a thirty-six month sales forecast. These financial forms made it possible to perform a break even analysis that had the final say as to whether or not the restaurant could be a profitable investment.
The organic restaurant failed to break even after three years of business operations. While the strategic analysis indicated the organic restaurant could not only compete, but overcome the competition, the financial analysis indicated that opening this restaurant would be unfeasible. If the methodology were altered to include more in depth financial planning and analysis this decision could be reversed.
2010-06-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/34
https://digitalcommons.calpoly.edu/context/agbsp/article/1035/viewcontent/Jesse_Godsey_agb_461__senior_project.pdf
Agribusiness
DigitalCommons@CalPoly
Organic Business Plan
Strategic Management Policy
oai:digitalcommons.calpoly.edu:agbsp-1036
2010-06-08T22:07:05Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
A Target Profile and Positioning for an Informational Lettuce Website
Evangelo, Julee Dyann
This project was conducted to determine what type of content a consumer would like to see on a lettuce informational website and what will drive consumers to re-visit this informational website. A survey was used to collect the data for this project. The survey was self-administered online offered through Survey Monkey. The survey link was posted on a number of food forums, Facebook fan pages related to food, and Tanimura & Antle’s website.
The data described lettuce purchasing behavior, internet usage related to food and social networking, and demographics of potential lettuce informational website visitors. Statistical tests were used to compare responses from “target” and “non-target” groups. The target group was those who “regularly” or “sometimes” purchased at least two different lettuce varieties in the past six months. Responses from the two groups of survey respondents were fairly similar. Most respondents were female, at least 30 years old, living with a spouse or partner, with no children. A majority of the respondents were employed full time and had a college degree. The most popular social networking website used by respondents was Facebook, followed by YouTube. Bagged salad mixes and romaine were the most popular lettuce varieties purchased in the past six months; escarole and endive were the least purchased lettuce varieties.
A five-point Likert scale was used to rate the desirability of characteristics of a website’s format and structure and to rate the likelihood a characteristic of a website’s content would make him/her visit an informational lettuce website. The top characteristics of a website’s format and structure are: easy to navigate, has a search feature on the website to find items within the website, and updates content regularly. The target group rated “has a search feature on the website to find items within the website” and “easy to locate using a search engine website” as more desirable than the non-target. The top characteristics of a website’s content are: has recipes available, provides information about lettuce recalls, and has information about proper storage and handling. These content areas should be viewed as a starting point place for the website. The target group rated “provides lettuce photos” and “provides lettuce history” as more desirable than the non-target. Respondents also wrote that they would like to see nutritional and health information. The lettuce varieties to focus on would be romaine, spinach, and green leaf because they were the most commonly purchased. The website should have some social networking presence because ninety percent of respondents use a social networking website. A recommendation to consider is conducting another survey that is truly national in scope with a larger, more diverse sample. It would be a good idea to have a few mock informational websites for respondents to evaluate. Additional questions that could be asked are: number of hours worked per week, number of meals eaten at home and away from home in an average week, and number of times lettuce is consumed per week.
2010-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/38
https://digitalcommons.calpoly.edu/context/agbsp/article/1036/viewcontent/Senior_Project.pdf
Agribusiness
DigitalCommons@CalPoly
lettuce
marketing
ag business
website
Marketing
oai:digitalcommons.calpoly.edu:agbsp-1037
2010-06-07T22:15:48Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
The Fifth Amendment & the Endangered Species Act: An Examination of Regulatory Takings & the California Water Crisis
Carlson, Wesley Lawrence
This study was conducted to determine if reductions in water deliveries to farmers in the San Joaquin Valley due to enforcement of the Endangered Species Act has resulted in a compensable Fifth Amendment taking of property. A case study of the California Water Crisis is examined. The subject of this case study is the Westlands Water District.
The details of the California Water Crisis were outlined. The necessary elements of a takings investigation were identified for the case study. These elements were applied to takings criteria that has been established by the courts. Using prior court rulings as a guide to apply the criteria, it was determined that a taking of property has not occurred.
Alternatives to compensation for a taking of property that would provide relief to farmers affected by the California Water Crisis are discussed. Ensuring long-term reliability of the state’s water supply requires Endangered Species Act reform and improvements to water storage and conveyance infrastructure.
2010-06-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/36
https://digitalcommons.calpoly.edu/context/agbsp/article/1037/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Endangered Species Act
California Water Crisis
Regulatory Takings
Constitutional Law
Courts
Environmental Law
Legal History
Water Law
oai:digitalcommons.calpoly.edu:agbsp-1038
2010-06-07T19:41:46Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
TRIAL AND BUDGET ANALYSIS OF TWO SYNCHRONIZED ARTIFICIAL INSEMINATION BREEDING PROGRAMS FOR BEEF FIRST CALF HEIFERS
Nino, John
This study was designed to compare the benefits and costs of two different synchronized artificial insemination programs on two groups of beef first calf heifers. A financial budget was developed that would include cost of synchronized insemination per animal and the added value of a bred heifer compared to an open one.
The two synchronized programs were called controlled internal drug release (CIDR) and Ovsynch. They used a specific timeline and drugs to complete the synchronization process. A single low birth weight high calving ease bull was used for both groups to enforce conformity between the groups. Costs of all inputs, including labor, were budgeted and calculated on a per animal basis. The CIDR program had a higher pregnancy rate than the Ovsynch. Because the test groups were so small there was not enough data to produce legitimate statistical analysis. This process is very time intensive for a beef cattle operation and this may explain why large beef operations do not practice these methods very often.
2010-06-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/35
https://digitalcommons.calpoly.edu/context/agbsp/article/1038/viewcontent/auto_convert.pdf
https://digitalcommons.calpoly.edu/context/agbsp/article/1038/filename/0/type/additional/viewcontent/title_page.docx
https://digitalcommons.calpoly.edu/context/agbsp/article/1038/filename/1/type/additional/viewcontent/TABLE_OF_CONTENTS_seniore_project.docx
Agribusiness
DigitalCommons@CalPoly
artificial insemination
beef heifers
synchronization drugs
synchronized artificial insemination program
Finance and Financial Management
Hormones, Hormone Substitutes, and Hormone Antagonists
Other Animal Sciences
oai:digitalcommons.calpoly.edu:agbsp-1039
2010-06-10T23:07:44Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Determining Consumer Interest in Georgian Wines
Inderbitzen, Julie Ann
This study was done in order to determine if there is a demand in California for wines originating in the Eastern European Country of Georgia. A survey was used in order to collect primary data from 100 respondents in two locations. The surveys were conducted in Pleasanton, CA and in San Luis Obispo, CA and were later analyzed using surveymonkey.com Microsoft Excel 2008. The data was analyzed using chi square tests, independent t-tests as well as observed frequencies and charts. The tests were used to determine demographic data about California wine consumers and to measure their interest in wines from Georgia.
From the data collected, two groups were found in wine consumers. The first group was respondents under the age of 35, while the second group was those over the age of 35. The older age group was determined to be more interested in certain characteristics when purchasing wine, and was more likely to buy a wine from the country of Georgia.
This study could be used by others to help understand the wine industry and consumer wants. For foreign import countries like Georgia this study may be very helpful in understanding how consumers in California choose wines and why they would be either likely or unlikely to purchase new and unique wines.
2010-05-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/39
https://digitalcommons.calpoly.edu/context/agbsp/article/1039/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Wine
Marketing
International Business
International Business
Marketing
oai:digitalcommons.calpoly.edu:agbsp-1040
2010-06-08T22:01:39Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
A Case Study on Contracted Seasonal Workers and Farm Labor Contractors in the Stockton Area
Verduzco, Cristal
This study was conducted to define the current situation between contracted seasonal workers and farm labor contractors in the Stockton area. Specifically, this study focuses on the perception workers have of farm labor contracted employment. It also addresses the perception farm labor contractors have on the contracting business.
To gather the information needed to compare perceptions, interviews with twelve contracted seasonal workers and two farm labor contractors were conducted in Stockton. The analysis process consists of a detailed account of the problems workers and farm labor contractors encounter in the farm labor contracting business.
The results of these interviews concluded that overall contracted seasonal workers believe they are being mistreated by farm labor contractors. It was determined that the most affected area is wages.
This case study is designed to give insight into the current working conditions farm laborers have to endure. The literature review provides some of the history behind this topic and the analysis provides a snapshot of the current situation. It is recommended that anyone with interest in this topic, take the time to personally experience this field by visiting labor camps, talking to workers, talking to farm labor contractors, etc.
2010-06-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/37
https://digitalcommons.calpoly.edu/context/agbsp/article/1040/viewcontent/Verduzco_SeniorProject.pdf
Agribusiness
DigitalCommons@CalPoly
Farm
Contracting
Labor
Undocumented
Workers
Seasonal
Agricultural and Resource Economics
Agriculture Law
Business Administration, Management, and Operations
Business Law, Public Responsibility, and Ethics
Civil Rights and Discrimination
Health Law and Policy
Health Policy
Housing Law
Human Resources Management
Human Rights Law
Immigration Law
Social Policy
oai:digitalcommons.calpoly.edu:agbsp-1043
2010-06-16T16:05:40Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Agricultural Resources Available to Women of Arusha, Tanzania
Barnett, Travis
Paper includes prior research and background about gender inequality and a woman's role in African society. Research documents agriculturally related resources available to women living in Arusha, Tanzania. Research documents agricultural, educational and financial resources provided by Non Government Organizations (NGO's) and Farm Systems Research (FSR) headquarters. Also includes documentation of societal and geographical resources, such as crop production and market locations and times within the Arusha region.
2010-06-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/41
https://digitalcommons.calpoly.edu/context/agbsp/article/1043/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Agriculture
women
arusha
Tanzania
Africa
farming
Agricultural and Resource Economics
Social and Behavioral Sciences
oai:digitalcommons.calpoly.edu:agbsp-1044
2017-07-11T16:01:32Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Firm Impact of Cal Pacific Specialty Foods Establishing a Diverse Customer Base
de Alcuaz, Anthony Luis
When Cal Pacific was established it was imperative to establish a diverse customer base. This study proved through empirical evidence that Cal Pacific's establishment of a new and diverse customer base, after being founded, paved the way for the vast success of the company in past years. The sales reports, balance sheets, income statements, and depth interview responses exemplify the correlation of Cal Pacific's success to its customer base. As a result of the Company having many customers, sales increases were recorded and exemplified in the sales reports. Sales increases occurred over multiple one year periods. Overall firm value has been vastly expanded since the Company's establishment, and the analysis presented in this study highlighted how customer satisfaction will undoubtedly lead to repeat business and increased volume in terms of orders; as long as order specifications and requirements are met by Cal Pacific. Hypothesis two did not test true as a result of the calculations. The covariance of all sales in 2009 was greater than the covariance of all sales in 2004. However, the difference was minimal since 2009's covariance of all sales was only 0.2699027 greater than the covariance of all sales in 2004. Hypothesis three also did not test true as result of the calculations. The standard deviation of all sales in 2009 was greater than the standard deviation of all sales in 2004. All statistical testing was conducted using formulas shown in Ch. 4. If this study were to continue, more attention would be paid to marketing tactics and other strategies used in the past by Cal Pacific that also have had an impact on the success of the firm and the sustainability of the business.
2010-06-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/43
https://digitalcommons.calpoly.edu/context/agbsp/article/1044/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Customers
marketing
sales
management
variance
processing
Business Administration, Management, and Operations
oai:digitalcommons.calpoly.edu:agbsp-1045
2010-06-16T16:26:39Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
United States Raisin Export Market Trends in the United Kingdom
McChesney, Paul
One of the agricultural products that the United States exports to England in large quantities is raisins. Raisin exports from the United States to England increased dramatically by 84% from 2007-2008 (USDA 2009). This study was sought to discover the cause of this large increase of raisin exports from 2007-2008, as well as to assess the current international raisin market.
To determine the cause of the increase in raisin exports to England, the top four raisin exporting countries in the world were analyzed to determine if their export quantities had a factor in the United States raisin exports to England. These four countries were Turkey, Iran, Chile, and the United States. Yearly trend analysis was performed on each country’s exports from 1987-2008 to determine the overall trend of their exports for the past 21 years. Projections were made for 2009-2012 based off each countries average growth. Substitute (prunes) and complementary product exports (pecans) from the United States to England from 1992-2008 were also analyzed to determine if they played a role in the large increase in raisin exports. The same trend analysis equations were performed on these exports and future projections were made for 2009-2012 based on average growth.
The results of this study showed an average increase in raisins exports from Chile, Iran, Turkey, and the United States of 9.75% over the past 21 years. Currently the United States is the second largest raisin producer in the world; however, according to the projections both Chile and Iran will surpass the United States in the next few years. Substitute and complementary product exports to England have also increased over the past 18 years, and it was concluded they did not have a significant effect on raisin exports. The research concludes that international agricultural trade will continue to increase as long as these products remain affordable to consumers.
2010-06-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/42
https://digitalcommons.calpoly.edu/context/agbsp/article/1045/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
raisin
exports
international trade
International Business
oai:digitalcommons.calpoly.edu:agbsp-1046
2010-06-16T16:02:56Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
The Growing Effects the Organic Food Industry has on the Conusmers of San Luis Obispo County
Azevedo, Jennifer
2010-06-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/40
https://digitalcommons.calpoly.edu/context/agbsp/article/1046/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
oai:digitalcommons.calpoly.edu:agbsp-1047
2010-07-02T04:22:04Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
ORGANIC WINE CONSUMERS IN SAN LUIS OBISPO COUNTY
Annese, Nicole K
This study was undertaken to determine the demographics and consumer characteristics for organic wine purchasers in San Luis Obispo. The study was performed to see who is purchasing organic wines to help wine producers, restaurants, wine bars and grocery stores create a focused target segment.
This report uses important statistical techniques to analyze the data collected. Sample t-tests were performed to find the differences between certain characteristics of organic wines. Chi-squared tests were conducted to find relationships between organic wine consumers and their demographics. And frequency tests were performed for most of the survey questions to determine which answers had the largest percentages.
It is concluded that the only relationship between people who have purchased organic wine and their demographics was the organic wine consumers in San Luis Obispo had an income of over $70,000. This conclusion is based on the chi-squared test performed that showed a p-value of .023 and 70.5% of the organic wine consumers had that income.
2010-06-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/44
https://digitalcommons.calpoly.edu/context/agbsp/article/1047/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Organic
wine
demographics
oai:digitalcommons.calpoly.edu:agbsp-1048
2010-07-13T23:47:36Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
ANALYSIS OF INTEGRATING SOLAR POWER AT CAL POLY'S ON-CAMPUS DAIRY OPERATION
WRIGHT, KYLE WAYNE
This study was performed to determine the feasibility of integrating a full offset solar power unit at Cal Poly’s dairy operation. The dairy is relatively small, with four hundred cows and only two hundred mature milking cows. The dairy’s average annual electricity use is approximately 330,000-kilowatt hours. Based on the size and annual electricity demand, REC Solar, a local solar power company, was able to determine that a 216-kilowatt system would be necessary to meet the electricity demands.
In order to develop an accurate study, governmental grants, rebates and incentives were researched. These forms of aid would provide financial support to the dairy in order to offset some of the initial start up cost associated with installing the solar power unit. An inflation rate and discount rate were also estimated to maintain accuracy. After all figures were analyzed, a thirty-year projection of cash flows was conducted using a Microsoft Excel spreadsheet. The net present value and internal rate of return were calculated to determine the feasibility of integrating the solar power unit. A sensitivity analysis was conducted using different discount rates in order to determine how much the net present value and internal rate of return would be affected by the change.
It is concluded that the original hypothesis was partially incorrect. The initial analysis did not present a positive net present value over the thirty-year period. However, integrating a full offset solar unit at the dairy would be an economically feasible option based on the favorable internal rate of return and possibility of Cal Poly receiving a lower discount rate.
2010-06-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/46
https://digitalcommons.calpoly.edu/context/agbsp/article/1048/viewcontent/auto_convert.pdf
https://digitalcommons.calpoly.edu/context/agbsp/article/1048/filename/0/type/additional/viewcontent/LIST_OF_TABLES_.xls
https://digitalcommons.calpoly.edu/context/agbsp/article/1048/filename/1/type/additional/viewcontent/WrightSeniorProject_.xls
https://digitalcommons.calpoly.edu/context/agbsp/article/1048/filename/2/type/additional/viewcontent/WrightSPTable2.xls
https://digitalcommons.calpoly.edu/context/agbsp/article/1048/filename/3/type/additional/viewcontent/WrightSPTable3.xls
Agribusiness
DigitalCommons@CalPoly
Agriculture
Dairy
Solar
Feasibility
oai:digitalcommons.calpoly.edu:agbsp-1049
2010-07-13T23:34:54Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
A Comparison of Costs and Returns for Organic and Conventional Cabernet Sauvignon Grape Production in San Luis Obispo County
Johansen, Amanda N.
This study examined the differences in costs and profitability for established conventional and organic Cabernet Sauvignon vineyards in the Edna Valley region of San Luis Obispo County, California. The study used a partial budgeting approach to compare cost and profitability for established vineyards for 2009, and thus ignored transition costs. Data were obtained from UC Davis cost studies for organic and conventional grape production in other regions of California in previous years. Adjustments made to these costs to account for changes in input use, input costs and grape prices in San Luis Obispo County during the 2009 growing season.
The basic costs were found the conventional costs were slightly higher than the organic, however with the partial budget change it was deemed ‘unfeasible’. The study found that the profitability of established vineyards would be equal with a price premium of 1.08%. There were many limitations and estimations when doing this study such as secondary information and use of price indexing; therefore the price premium may be more or less depending on the vineyard.
2010-06-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/45
https://digitalcommons.calpoly.edu/context/agbsp/article/1049/viewcontent/Amanda_Johansen_Senior_Project.pdf
Agribusiness
DigitalCommons@CalPoly
Organic viticulture
organic
wine grapes
vineyard
cost comparison
Agricultural and Resource Economics
Finance
Finance and Financial Management
Other Business
Other Plant Sciences
oai:digitalcommons.calpoly.edu:agbsp-1051
2010-12-02T22:26:09Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
AN ANALYSIS OF THE PRODUCER BENEFITS OF TRACEABILITY SYSTEMS WITHIN THE CALIFORNIA FRESH STRAWBERRY INDUSTRY
Aliotti, Giovanni Gaspare
2010-12-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/48
https://digitalcommons.calpoly.edu/context/agbsp/article/1051/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Strawberry Traceability
oai:digitalcommons.calpoly.edu:agbsp-1052
2010-12-02T20:26:18Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
AN INTEGRATED PEST MANAGEMENT ANALYSIS FOR CONTROLLING POCKET GOPHERS AT ADOBE ROAD VINEYARDS
Browning, Eric C
This study was undertaken to determine the economical threshold that commercial growers can endure before they need to begin controlling pocket gophers (Thomomys bottae), specifically in wine-grape vineyards. Pocket gophers cause extensive damage to grapevine roots year round and can cause economical loss from the elaborate underground tunnels they create while burrowing.
This report represents six different methods of controlling pocket gophers in a wine-grape vineyard during the late summer and early fall seasons. An analysis of control and cost analysis has been performed to forecast the most economical way for commercial growers to control gophers. Four different restricted use material pesticides were used in separate plots to measure the amount of emerged gopher holes after application of poisons. One plot measured the possible amount of gophers that can be trapped underground and one plot was left alone for a control measure. The cost to purchase the pesticides, the amount of time it took to apply the poisons, the rate at which they were applied, and the overall control were collected to determine the most effective method.
It was concluded that the most economical method for commercial growers to control pocket gophers in vineyards was to apply .05% or 1.8% Strychnine alkaloid gopher bait with a Rid-O-Rodent gopher bait applicator. The conclusion is based on the effectiveness of the poison after it was applied and consumed, as well as the more economical cost per acre to apply. Strychnine can cause possible unwanted secondary poisonings therefore it is important to be aware of all native vertebrate species.
2010-12-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/47
https://digitalcommons.calpoly.edu/context/agbsp/article/1052/viewcontent/auto_convert.pdf
https://digitalcommons.calpoly.edu/context/agbsp/article/1052/filename/0/type/additional/viewcontent/Tables_Final.docx
https://digitalcommons.calpoly.edu/context/agbsp/article/1052/filename/1/type/additional/viewcontent/Figures_Final.docx
Agribusiness
DigitalCommons@CalPoly
Vertebrate Pest Management
oai:digitalcommons.calpoly.edu:agbsp-1054
2010-12-06T23:26:37Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Analysis of American and Australian Preferred Wine Label Attributes
Hansard, Taylor Lee
2010-12-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/50
https://digitalcommons.calpoly.edu/context/agbsp/article/1054/viewcontent/2010_Taylor_Hansard_Senior_Project.pdf
Agribusiness
DigitalCommons@CalPoly
Wine Label Attributes
Eye Catching
Attractive
Agribusiness
oai:digitalcommons.calpoly.edu:agbsp-1055
2010-12-06T16:13:27Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Landscape Maintenance Company Exploratory Study
LeBeouf, Jason Jeffrey
2010-12-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/49
https://digitalcommons.calpoly.edu/context/agbsp/article/1055/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
oai:digitalcommons.calpoly.edu:agbsp-1057
2010-12-09T23:21:21Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Feasibility of Operating a Training Facility on the Central Coast
Young, Katrina
2010-12-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/52
https://digitalcommons.calpoly.edu/context/agbsp/article/1057/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Equine
Agribusiness
oai:digitalcommons.calpoly.edu:agbsp-1056
2010-12-09T23:02:15Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Feasibility Study of an Enomatic Wine Bar in San Luis Obispo
Maida, Eric Daniel
The purpose of this project was to determine whether it would be feasible to open an Enomatic Wine Bar in downtown San Luis Obispo.
There were two major costs involved in this project, the development of the facility and the operation of the business. Once all of the costs were determined, they were entered into an Excel spreadsheet providing the Enomatic Wine Bar Budget and the Income Statement. From the Enomatic Wine Bar Budget and the Income Statement a Return on Investment of 27% was realized.
Using the figures from the Enomatic Wine Bar Budget and the Income Statement, it has been concluded that it is feasible to open an Enomatic Wine Bar in downtown San Luis Obispo with expected profitability after six years.
2010-12-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/51
https://digitalcommons.calpoly.edu/context/agbsp/article/1056/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Feasibility Study
Agribusiness
oai:digitalcommons.calpoly.edu:agbsp-1058
2010-12-13T19:49:26Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
A Cost Benefit Analysis of Utilizing Solar Panels on Bates Nut Farm
Ness, Brandon Walter
2010-12-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/54
https://digitalcommons.calpoly.edu/context/agbsp/article/1058/viewcontent/auto_convert.pdf
https://digitalcommons.calpoly.edu/context/agbsp/article/1058/filename/0/type/additional/viewcontent/Bates_Bros_NPV_1__1_.xlsx
Agribusiness
DigitalCommons@CalPoly
Solar
Sustainability
Feasability
Bates
Ness
Net Metering
Agribusiness
Finance and Financial Management
oai:digitalcommons.calpoly.edu:agbsp-1059
2010-12-13T19:44:53Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Survey Analysis of Wine Label Preferences
McGinty, Holly
2010-12-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/53
https://digitalcommons.calpoly.edu/context/agbsp/article/1059/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
oai:digitalcommons.calpoly.edu:agbsp-1060
2010-12-15T16:44:29Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
FINANCIAL FEASIBILITY ANALYSIS OF A CUSTOM HARVESTING BUSINESS OF WINE GRAPES IN FRESNO COUNTY
Constance, Jacob
This study was undertaken to determine if it was financially feasible to start a custom harvesting business of wine grapes in Fresno County. A fully amortizing loan for $120,000 was taken out at a four percent interest rate and loan term of five years. The custom harvesting business in Fresno County was analyzed using capital budgeting techniques and forecasted financial documents. It is concluded to be profitable over an eight year span to establish and maintain a machine harvesting business based on the investment analysis that provides a net present value of $69,450.37 at a discount rate of 12 percent, equal to the owners cost of capital.
2010-12-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/55
https://digitalcommons.calpoly.edu/context/agbsp/article/1060/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Wine
Grape
Custom Harvest
Fresno County
Feasibility Analysis
Financial
Agribusiness
oai:digitalcommons.calpoly.edu:agbsp-1061
2011-01-20T17:30:39Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Observational Study of Retail Wine Venues In San Luis Obispo in Relation to Shelf Space and the Amount of Wine Sold
Mead, J. (James) Calvin
This study was conducted in order to gain valuable information related to the retail wine industry and find similarities and differences in wine shelf space from store to store. All the stores were unique to some degree, but they also shared several aspects of the wine display. For example, some stores were similar in relation to the number of wine brands they offered, structure of the wine displays, prices of wines, types of promotions, types of packaging, number of sections based on varietals or countries, and overall ratings. Averages, frequencies, one-way analyses, multiple comparisons, and descriptive statistics were all calculated through the SPSS computer program in order to compare the observed data.
Some interesting findings from my results are stores average three aisles and five shelves for displaying wines. The majority of the stores, 80%, had refrigerated wine beverages, which implies that the remaining 20% might want to consider investing in refrigerator space. Ralph's had the lowest prices of Barefoot, Yellow Tail, and Kendall Jackson, while Trader Joe's had the lowest price for Jay Lohr. The majority, 6 of the 10 stores, placed their wine display at the back left of the store. All ten stores averaged 90 wine brands on sale per aisle, while the average number of brands for all stores was 739. Another interesting finding was that Beverages and More carried the most brands (2000), while receiving the highest overall rating. In contrast, Campus Bottle had the least amount of brands (120), while receiving the worst overall rating. This suggests that having a large selection of wine brands directly impacts the perception that individuals have wine displays.
2010-12-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/57
https://digitalcommons.calpoly.edu/context/agbsp/article/1061/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Wine Shelf Space
Agribusiness
Marketing
Organizational Behavior and Theory
Sales and Merchandising
oai:digitalcommons.calpoly.edu:agbsp-1062
2011-01-12T00:45:01Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Optimal Palm Oil Processing Plant Size in South Sumatera
Gozali, Shelly V
This study was conducted to determine if the palm oil processing plant with a capacity of thirty tons per hour is the optimal size for the Sutopo Lestari Jaya Company. This report represents two important techniques when performing the analysis. A net present value has been calculated in determining the feasibility of the palm oil processing plant in the next ten years after it is built. A break-even analysis has been performed to determine the number of units produced to cover the fixed cost after the processing plant operates.
It is concluded that the processing plant with a capacity of thirty tons per hour currently is the optimal size for the Sutopo Lestari Jaya Company. This conclusion is based on the investment analyses that provide a net present value of $82,687,352 in ten years period and break-even point at 1,000 units.
2010-12-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/56
https://digitalcommons.calpoly.edu/context/agbsp/article/1062/viewcontent/Senior_Project.pdf
Agribusiness
DigitalCommons@CalPoly
Palm Oil
Processing Plant
South Sumatera
Feasibility Study
Agribusiness
oai:digitalcommons.calpoly.edu:agbsp-1064
2011-02-10T22:03:17Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Labor Cost Effects On Apple Price
Cancel, Victor
Agriculture is an essential part of life in the United States due to the fact that everyone needs to eat. And, being that many commodities within agriculture, such as apples, are very labor intensive, the people that work in the industry are also very important. But while these laborers, many of who are legal or illegal immigrants from Mexico, are important to supplying Americans with food, many are compensated at a wage at or around the amount required by federal law. Since the apple industry is so labor intensive, discussions have been raised about how much the cost of labor affects the price of the fruit. In order to test the hypothesis that labor only minimally affects the retail price, the Leontief Input-Output Model, which uses a matrix representation of a nation’s economy, was used. When all of the variables, such as import price and total pounds of apples produced per year, were plugged into the equation, it was possible to calculate by how much laborers wages affect the price. The results of the model concluded that an increase in the minimum wage of farm workers would only slightly increase the retail price of apples for every dollar added to the hourly wages.
2010-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/58
https://digitalcommons.calpoly.edu/context/agbsp/article/1064/viewcontent/Victor_Cancel_s_Senior_Project_Final_Draft.pdf
Agribusiness
DigitalCommons@CalPoly
input-output model
apples
labor costs
minimum wage
Agribusiness
Labor Relations
oai:digitalcommons.calpoly.edu:agbsp-1065
2011-03-01T17:38:22Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Cost-Benefit Analysis of Installing Solar Panels on the Schnoor Almond Ranch
Wampler, Morgan Anne
This study was undertaken to determine if it would be cost-beneficial over a 30-year period to install solar panels to power the water pumps on the Schnoor almond ranch. A cost-benefit analysis was performed to determine if the investment would be financially worthwhile. The analysis included calculating the net present values of the annual cash flows along with the calculation of the internal rate of return. If the net present value proves greater than zero and the internal rate of return proves greater than the discount rate, the investment will be cost-beneficial. State and federal rebates and incentives were also analyzed and factored into the annual cash flows as positive amounts, helping offset the initial cost of the solar panels. Over a 30-year period, the financial benefits of installing solar panels on the almond ranch proved to outweigh the financial costs. This conclusion is based on the cost-benefit analysis that provides a net present value of over $360,000, an internal rate of return of 11.9%, as well as an investment resulting in positive cash flows after 11 years.
2011-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/59
https://digitalcommons.calpoly.edu/context/agbsp/article/1065/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Agribusiness
oai:digitalcommons.calpoly.edu:agbsp-1066
2011-03-17T16:30:09Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
ORGANIC REPLACEMENT HEIFER ENTERPRISE BUDGET FOR WALKER DAIRY
Brodt, Colton
This study was undertaken to determine if Walker Dairy could raise replacement heifers cheaper than the current market price.
The main objective of this report was to calculate how much it costs Walker Dairy to raise a heifer per head. Data collected went into the development of a heifer enterprise budget and determining an average market price. Transfer value in (drop calf price), feed, labor, operating and fixed costs were all factored into the total cost per animal. Also, the data was broken into four different sections of a heifers’ life to aid management in evaluating the cost of raising heifers.
There were two costs that were compared to the market price which were derived from what Walker Dairy pays for replacements. The first cost was based on all costs including opportunity costs and the second was all costs minus opportunity costs. Therefore allowing the dairy to realize the benefits of its opportunity costs, but also realizing how the dairy compared to the market at raising heifers.
It was found that Walker Dairy can indeed raise heifers cheaper than the market price when opportunity costs weren’t factored into the total cost per head. However, when comparing the market price of heifers with the dairies’ total cost of raising heifers, the market price was in fact lower. This information should be highly beneficial to the dairies’ management in order make necessary adjustments to lowering the cost of raising their heifers.
2011-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/60
https://digitalcommons.calpoly.edu/context/agbsp/article/1066/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
enterprise
budget
heifers
replacement
organic
opportunity
Agribusiness
Dairy Science
oai:digitalcommons.calpoly.edu:agbsp-1067
2011-03-17T16:38:38Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Gow Ranch Beef Cattle Feasibility Study
Gow, Colton Jack
The purpose of this project was to decide the best time to sell calves on the Gow Ranch in Roseburg, Oregon. The two options are directly off the cow at 550 pounds in October or at 850 pounds in June.
The revenues and costs from selling calves at these two times were collected for the last five years. This data was put into an Excel spreadsheet to show profit and loss from each year. Both selling prices and costs were examined to show at what point to sell would have made the best profit.
Using figures from this spreadsheet it was determined that selling calves at 850 pounds in June would be the most feasible for the Gow Ranch.
2011-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/62
https://digitalcommons.calpoly.edu/context/agbsp/article/1067/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
feasibility study
agribusiness
cattle
ranch
oregon
Agribusiness
oai:digitalcommons.calpoly.edu:agbsp-1068
2011-03-17T16:34:34Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Profitability Comparison Study of an Organic Almond Orchard Versus a Conventionally Farmed Almond Orchard in Stanislaus County
Evers, Carl B., III
This study examined the differences in costs and profitability for established conventional and organic almond orchards in Stanislaus County, California. The study used a partial budgeting approach to compare cost and profitability for established orchards for 2010, and thus ignored transition costs. Data was obtained from UC Davis cost studies for organic almonds, and from the Green Valley Ranch in Keyes, CA for conventional almonds. Adjustments were made to the U.C. Davis costs to account for changes in input use, input costs and grape prices Stanislaus County during the 2010 growing season, and to ensure both orchards in the study reflected a similar management style.
The basic costs were found, and the organic costs were slightly higher than the conventional, however with the partial budget change it was deemed “unfeasible” without a price premium for organic. The study found that the profitability of established orchards would be equal with a price premium of 29%. There were many limitations and estimations when doing this study such as secondary information; therefore the price premium may be more or less depending on the orchard.
2011-06-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/61
https://digitalcommons.calpoly.edu/context/agbsp/article/1068/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Organic
Agriculture
Profitability
Agribusiness
oai:digitalcommons.calpoly.edu:agbsp-1069
2011-03-17T16:42:25Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
A Study of the Feasibility of Establishing a Spray and Fertilizer Equipment Outlet Store in the Paso Robles Area.
Rodriguez, Daniel C.
The purpose of this feasibility study was to establish whether or not the proposed spray and fertilizer equipment outlet store could be opened and be profitable in the target area. The goal was to be profitable within two years of operations. Personal interviews proved to be important to estimate the preliminary budgets of the outlet store. Pertinent financial information was evaluated by proforma financials. This information proved useful as to estimate yearly profits/losses for the business and to accept or reject the author’s hypothesis.
After the study was concluded and all of the figures were evaluated by the author, it was determined that the spray and fertilizer equipment company would be successful and be able to provide profit within two years as disclosed in the hypothesis. In year two, profits were $31,885, which meets the goal of the hypothesis. Therefore the business should be implemented.
2011-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/63
https://digitalcommons.calpoly.edu/context/agbsp/article/1069/viewcontent/Daniel_C_Rodriguez_Senior_Project.pdf
Agribusiness
DigitalCommons@CalPoly
Agribusiness
Entrepreneurial and Small Business Operations
oai:digitalcommons.calpoly.edu:agbsp-1071
2011-03-22T22:51:17Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Developing A Marketing Plan for an Official Social Media Outlet For Cal Poly Wine
Sticklinski, Kazia
Survey of individuals to determine if a Facebook page focused on Cal Poly wine would attract consumers and be used for information. Determining if there is any interest in such a page, and if so, is there enough interest that it would be beneficial for Cal Poly to move forward with a full social media marketing plan.
2011-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/66
https://digitalcommons.calpoly.edu/context/agbsp/article/1071/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
marketing
wine
social media
Agriculture
oai:digitalcommons.calpoly.edu:agbsp-1072
2011-05-26T18:55:39Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Social Media Increases Wine Sales and Consumption
Watson, Quinn
The purpose of this study is to research the effects that social media and marketing tools have on branding and labeling a winery and its tasting room. The goal of a specific social media resource, such as a social networking site like Facebook, is to capture the attention of young wine consumers worldwide.
This study will investigate different marketing strategies that the wine industry uses to help attract more attention to the younger wine consumer demographic. Focusing on Costa De Oro Winery in Santa Maria, California, interviews and surveys will be administrated to gather data about specific marketing strategies of traditional advertising and promotion and the positive effects of designing a social media site to appeal to both new and old wine consumers.
Results from interviews, surveys and descriptive research will help determine that social media sites, for example, Facebook, will in fact both benefit and profit Costa De Oro Winery and will bring more wine enthusiasts into the tasting room. Marketing a winery and viewing the progression by using online media outlets will be successful to gain consumer loyalty and brand recognition.
2011-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/71
https://digitalcommons.calpoly.edu/context/agbsp/article/1072/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
social media
social networking
wine sales
wine marketing
facebook
Agribusiness
Marketing
oai:digitalcommons.calpoly.edu:agbsp-1073
2011-03-22T22:39:40Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
CONSUMER’S PREFERENCES ON PURCHASING SEAFOOD FROM THE GULF COAST REGION FOLLOWING THE DEEPWATER HORIZON OIL SPILL
Wheatley, Jared
2011-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/64
https://digitalcommons.calpoly.edu/context/agbsp/article/1073/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
behavior
consumers
survey
marketing
Marketing
oai:digitalcommons.calpoly.edu:agbsp-1074
2013-06-08T01:00:39Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
THE FEASIBILITY OF A NEW SIT-DOWN RESTAURANT IN VENTURA
Wassil, John
This study was carried out to determine whether it would be feasible to open a new restaurant in downtown Ventura. The study would also provide information on the type of restaurant and bar individuals prefer and the target market of the new restaurant.
The project’s analysis was conducted by putting together a projected income statement to determine the amount of profit that could be made in the first 3 years of the operation. To find out the preferences of Ventura’s consumers and to determine the target market a survey was conducted and analyzed.
According to the results of the analysis, a new restaurant in Ventura would be feasible. The projected income statement showed that a profit would be made after the first year and the interest of people who would like to try a new restaurant was high. A clear target market was also found which were Caucasian women, who have attended or graduated from college, that are 25 to 54 years old who are employed full time, in sales and office occupations and professional or related occupations, with an income of $80,000 or more with three to four people living in the household.
2011-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/65
https://digitalcommons.calpoly.edu/context/agbsp/article/1074/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Agribusiness
Business
oai:digitalcommons.calpoly.edu:agbsp-1075
2011-04-05T23:10:59Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
ECONOMIC IMPACTS OF THE CONDITIONAL AG WAIVER
Miller, Daryn James
This study was done to evaluate the costs associated with the Ag Waiver of Discharges from Irrigated Agricultural Lands. In order to determine the feasibility of this policy for the agricultural community across the Central Coast region, a thorough analysis of Appendix F: Cost Considerations was conducted. The ultimate goal of this water policy is to ensure drinking water quality across the Central Coast of California and therefore examining the benefits to public health was critical to determine the importance of this policy.
This report examines the scope of implementing this policy and the extensive economic impacts upon the agricultural community. An evaluation of the benefits to public health accredited to improved water quality or the lack thereof is essential to comprehend the inevitability of a regulatory policy of agricultural discharges. Extensive interviews with and comments from farmers and ranchers as well as organizations that represent agricultural industry in the region provided information regarding the feasibility of this policy for growers across the region. It was determined that the regulations associated with the Ag Waiver are stringent and numerous and have the potential to force many growers out of business. Based on this conclusion it is important that a policy be implemented with guidelines that are feasible for growers and still manage to ensure a continued effort to improve water quality across the Central Coast.
2011-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/67
https://digitalcommons.calpoly.edu/context/agbsp/article/1075/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
oai:digitalcommons.calpoly.edu:agbsp-1077
2011-05-05T22:55:01Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
EXAMINING LOCAL CONSUMER INTEREST IN SELLING CAL POLY HONEY ONLINE
Luce, Harrison
This study was undertaken to determine whether Cal Poly affiliated people were interested in purchasing Cal Poly honey online through its own web store. In addition to determining the level of interest, the target market was examined to explore how to market Cal Poly honey more effectively. The underlying objective of the project was to determine if a Cal Poly honey web store would be profitable as a honey marketing outlet in addition to current sales at stores around campus.
A survey was administered to Cal Poly affiliated people online using SurveyMonkey.com over a nine-day time period. The survey focused on questions that gave insight into various aspects of consumer behavior and preferences towards Cal Poly honey. The results from the twenty-three question survey were analyzed using a series of statistical tests including frequencies and chi-squared tests. The results of the tests provided significant information about consumer tastes and preferences.
Of the entire sample, a target market of twenty respondents, or 20% of the population, was identified as respondents who indicated more than a slight possibility that they or their families would buy Cal Poly honey online.
The recommendations made were based upon the statistical findings. The recommendations include possibly lowering the price of Cal Poly honey to increase sales and revenues, additional honey production to increase profits, as well as possible marketing strategies that could potentially increase awareness and potential sales of Cal Poly honey.
2011-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/68
https://digitalcommons.calpoly.edu/context/agbsp/article/1077/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
honey
sell
survey
bees
Agribusiness
oai:digitalcommons.calpoly.edu:agbsp-1078
2011-05-05T22:58:43Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
PRICE COMPARISONS OF SELECTED PRODUCE BETWEEN FARMERS’ MARKETS AND GROCERY STORES IN SAN LUIS OBISPO COUNTY.
de Figueiredo, Jacqueline
This study was undertaken to determine the price comparisons of selected produce between farmers' markets and grocery stores in San Luis Obispo County.
All data was collected through out an eight week period and recorded to determine if prices, on average, are lower at famers' markets compared to their neighboring grocery. This data was used to compare prices of commodities at farmers' markets and neighboring grocery stores in San Luis Obispo County for five selected produce items. The data collected includes prices of each commodity, location, and date. After collecting the data, the final step in determining if prices are lower, on average, at farmers' markets was done by running an Analysis of Variance (ANOVA) test. This tests for equality of several groups means. This is used to confirm that the prices at Farmers' markets, on average, are lower than at their neighboring grocery stores.
2010-12-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/69
https://digitalcommons.calpoly.edu/context/agbsp/article/1078/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Price comparisons farmers market produce
Agribusiness
oai:digitalcommons.calpoly.edu:agbsp-1079
2011-05-12T16:00:10Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
PARTIAL BUDGETING ANALYSIS OF CONVENTIONAL PUMP OVER VERSUS PULSAIR CAP MANAGEMENT SYSTEM FOR A LARGE–SCALE CALIFORNIA WINERY
Hicks, Zachary Thomas
The purpose of this project was to evaluate the financial feasibility of implementing an automated gas injection system from Pulsair as an alternative to the traditional pump over cap mixing technique that is used during the alcoholic fermentation stage of winemaking.
There were various costs involved in this project that were determined and explained through the use of the partial budgeting method. The costs that were thoroughly analyzed included equipment, labor, utility, and initial investment costs for the Pulsair system as well as the related pump over operation costs. After the two methods associated numbers were evaluated, they were then transferred into Excel spread sheets where it was determined that the initial investment for the Pulsair system would be considerably higher. It was also concluded that even if the utility cost (the major cost factor in the difference of the systems) for the Pulsair system was multiplied 200 times, the total operating cost for the automated system would still be considerably less than the Pump Over method.
After further assessment of the figures, it has been concluded that it would be a feasible endeavor for wineries seeking expansion, as well as for future start-up wineries to implement the Pulsair system with expected profitability after the first year of operations.
2011-04-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/70
https://digitalcommons.calpoly.edu/context/agbsp/article/1079/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Feasibility study
wine
automation
mechanization
agribusiness
Agribusiness
Industrial Technology
Labor Relations
Organizational Behavior and Theory
Other Business
Strategic Management Policy
Technology and Innovation
oai:digitalcommons.calpoly.edu:agbsp-1080
2011-06-24T00:41:38Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
ORGANIC AND CONVENTIONAL MILK CONSUMERS IN SAN LUIS OBISPO COUNTY
Boaz, Brian Gleason
2011-05-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/78
https://digitalcommons.calpoly.edu/context/agbsp/article/1080/viewcontent/Senior_Project.pdf
Agribusiness
DigitalCommons@CalPoly
oai:digitalcommons.calpoly.edu:agbsp-1081
2011-06-02T00:02:57Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Feasibility Study for Building a Tasting Room in Napa Valley
Mitchell, Trevor
This study was undertaken to determine if it would be financially feasible for Altamura Winery to build and operate a wine tasting room in Napa Valley over the course of a 30 year period.
This report used a feasibility study to examine the investment of the tasting room. The study used the cost approach of valuation to value the construction costs. Then capital budgeting was used as a method to determine if the tasting room should be constructed. The capital budgeting methods of this study include the use of a cash flow budget, break-even analysis, and a net present value analysis of the investment using different variables to complete a sensitivity analysis. The sensitivity analysis examined changes in the interest rate, quantity of wine sold in the tasting room, margin per bottle of wine sold, and variable costs.
Under the set variables, building the tasting room proved to be financially feasible, resulting in a net present value of $3,663,670.88. A great majority of the sensitivity analyses resulted in positive net present values. To break-even on the investment, Altamura Winery must sell 317.28 cases of wine each year. Under these circumstances, and even with some variations in key variables, building the tasting room would be a financially feasible investment for Altamura Winery.
2011-06-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/72
https://digitalcommons.calpoly.edu/context/agbsp/article/1081/viewcontent/TMitchell_Final_Draft.pdf
Agribusiness
DigitalCommons@CalPoly
feasibility study
finance
wine
tasting room
Napa Valley
net present value
Agribusiness
Finance and Financial Management
oai:digitalcommons.calpoly.edu:agbsp-1082
2011-06-13T17:33:10Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
PROFITABLILTIY ANALYSIS OF A HARD APPLE CIDER COMPANY
Johnson, Erik R.
The purpose of this paper was to determine whether a hard cider company could be profitable in San Luis Obispo, CA in a 3 year period. A business plan was created to analyze the potential profitability of the company and included an analysis of the market, competition, consumers, the industry, and finances.
Background information was provided on the history of the hard apple cider industry, the use and importance of a business plan and the permit and license requirements to run an alcohol business.
The CEO and founder of the future company, Erik Johnson, determined the company would be named Richard Manly Brewing Company and it was determined that if an initial investment of $500,000 can be found, the company would be profitable in 3 to 4 years.
2011-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/73
https://digitalcommons.calpoly.edu/context/agbsp/article/1082/viewcontent/auto_convert.pdf
https://digitalcommons.calpoly.edu/context/agbsp/article/1082/filename/0/type/additional/viewcontent/AGB_461_Cider_Business_Plan.doc
Agribusiness
DigitalCommons@CalPoly
Hard Cider
Business Plan
Advertising and Promotion Management
Agribusiness
Finance and Financial Management
Marketing
oai:digitalcommons.calpoly.edu:agbsp-1084
2011-06-13T22:06:34Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
MILLENNIAL ORGANIC WINE CONSUMERS OF SAN LUIS OBISPO, CA
Perez, Tadeo
2011-06-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/75
https://digitalcommons.calpoly.edu/context/agbsp/article/1084/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Advertising and Promotion Management
Agribusiness
Marketing
oai:digitalcommons.calpoly.edu:agbsp-1083
2011-06-13T17:36:20Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
EVALUATION OF A WALNUT ORCHARD AND A COST STUDY OF THE REDEVLOPMENT OF A WALNUT ORCHARD
Samuel, Jacob F.
A comprehensive study of the redevelopment of a walnut orchard taking into consideration all the factors from planting to harvest. Also a comparison of two orchards where orchard A is well producing and orchard B is poor producing. The study examines the value of the two orchards, where their profitabliltiy is, and whether or not the poor producing orchard should be redeveloped.
2011-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/74
https://digitalcommons.calpoly.edu/context/agbsp/article/1083/viewcontent/FINAL_Walnut_Orchard_Evaluation.pdf
https://digitalcommons.calpoly.edu/context/agbsp/article/1083/filename/0/type/additional/viewcontent/Walnut_Mgmt_Budget_GOOD.pdf
https://digitalcommons.calpoly.edu/context/agbsp/article/1083/filename/1/type/additional/viewcontent/Walnut_Mgmt_Budget_POOR.pdf
https://digitalcommons.calpoly.edu/context/agbsp/article/1083/filename/2/type/additional/viewcontent/2010_Walnut_Development_MGMT_v2__version_1_.pdf
https://digitalcommons.calpoly.edu/context/agbsp/article/1083/filename/3/type/additional/viewcontent/2010_Walnut_Development_MGMT_v2_POOR.pdf
Agribusiness
DigitalCommons@CalPoly
managment
walnut orchard
walnut
redevelopment of walnut orchard
growing walnuts
Agribusiness
Business Administration, Management, and Operations
Finance and Financial Management
oai:digitalcommons.calpoly.edu:agbsp-1085
2011-06-20T15:56:41Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
A FOLLOW UP STUDY OF ORGANIC WINE CONSUMERS IN SAN LUIS OBISPO COUNTY
Whiting, Andrew
2011-06-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/77
https://digitalcommons.calpoly.edu/context/agbsp/article/1085/viewcontent/Whiting_Senior_Project_12_June_CFN.pdf
Agribusiness
DigitalCommons@CalPoly
oai:digitalcommons.calpoly.edu:agbsp-1086
2011-06-20T15:52:54Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Juicy Boost: A Business Plan
Silverman, Scott
A start up business plan dealing with the opening of a Juice Bar in Paris, France.
2011-06-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/76
https://digitalcommons.calpoly.edu/context/agbsp/article/1086/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Start Up Business Plan
Business
oai:digitalcommons.calpoly.edu:agbsp-1088
2011-09-28T00:44:04Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
CONVENTIONAL AND ORGANIC LETTUCE PRODUCTION IN SAN LUIS OBISPO COUNTY
Crusha, Mark Freitas
This study was undertaken to evaluate the net returns for conventional head lettuce compared to organic leaf lettuce in San Luis Obispo County. Price, yield, and costs for both lettuce systems were collected to perform a budgeting analysis projected over a twenty-year period.
Organic leaf lettuce was found to be more capable of paying finance charges and fixed commitments to produce in San Luis Obispo County. This conclusion was based on projected price and yield data along with a comparison of the profit and loss statements for the two types of lettuce for the time period of 2011 through 2030. Net returns, present value, and net present value were greater with and without harvest costs for the organic leaf lettuce. The conventional lettuce was not able to make a profit in any of the years from 2011 through 2030.
2011-06-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/79
https://digitalcommons.calpoly.edu/context/agbsp/article/1088/viewcontent/AGB461SeniorProjectFinalPaper.pdf
Agribusiness
DigitalCommons@CalPoly
Conventional
Organic
Lettuce
San Luis Obispo County
Agribusiness
oai:digitalcommons.calpoly.edu:agbsp-1090
2011-11-10T01:43:49Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
STUDY OF THE PRESENT AND FUTURE VIABILTY OF MARKETING “SUPER FRUIT” PRODUCE/PRODUCTS BASED ON POSITIVE CONSUMER PERCEPTIONS
Johnson, Veronica Leigh
2011-08-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/82
https://digitalcommons.calpoly.edu/context/agbsp/article/1090/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
oai:digitalcommons.calpoly.edu:agbsp-1091
2011-11-04T00:27:53Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
PRODUCE SALES COMPARISON DURING A SHELF TALKER ADVERTISING CAMPAIGN IN SAN LUIS OBISPO COUNTY GROCERY STORES
Hess, Maxwell
This consumer study was conducted to assess how effective shelf talker advertisements with nutrition related health claims are at selling fresh produce. Background research was conducted to determine the appropriate displays and FDA defined label claims. The study posted visually appealing shelf talker advertisements next to their respective produce item and compared the recorded sales a week prior to the advertising campaign to the following week with advertisements. Two separate observation periods were conducted at Spencer’s San Luis Obispo and Arroyo Grande locations after the first period in June 2011 produced a surprisingly small amount of statistically significant data. The study ended with eleven produce items’ unit sales results with and without shelf talker advertisements from both Spencer’s locations after two strong, but unsuccessful attempts to positively influence produce sales from a statistically significant standpoint.
The data for each location was entered into a Microsoft Excel spreadsheet to run paired t-tests for means. The results for each store communicated similar analysis to the basic sales data comparisons, which lead to rejecting the study’s proposed hypothesis that sales would increase during the second week of the study with advertising. Despite unfavorable results, this study can be used as a guide for future studies assessing consumer responses to different types of FDA nutritional claims as well as a reference to how custom produce displays and product placement in grocery stores can influence consumer purchasing behaviors.
2011-08-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/80
https://digitalcommons.calpoly.edu/context/agbsp/article/1091/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
produce advertising
nutrition labeling
health claims
produce sales
shelf talkers
produce displays
Agribusiness
oai:digitalcommons.calpoly.edu:agbsp-1092
2011-11-10T01:39:59Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Financial Analysis of a Value Added Dairy Operation in California
De Groot, Jason
The case study was undertaken to determine whether if it is more financially profitable to become a value-added dairy business in California. This is a frequently discussed issue in agriculture, but there is not a lot of information available of how value-added facilities are doing.
This report uses two highly recognized financial reporting methods including an income statement and balance sheet to determine if the case study was financially profitable. Financial data was gathered from the enterprises, both farm and processing facility, for fiscal year 2010. The information generated made it possible to view financial income and profit for each enterprise individually so that feasibility of value-added dairying could be determined.
Value-added dairying is financially feasible if the entire product can be sold, but not as the enterprise currently stands. This conclusion is based off of the rate of return on assets is 1.6% for farm and negative 14.4% for processing, creating a negative profit for the processing enterprise. But if all the cheese were sold, the processing rate of return increases to 61%, making the processing profitable.
2011-06-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/81
https://digitalcommons.calpoly.edu/context/agbsp/article/1092/viewcontent/De_Groot_Final.pdf
Agribusiness
DigitalCommons@CalPoly
Value added producer processor vertical integration
Agribusiness
oai:digitalcommons.calpoly.edu:agbsp-1093
2011-12-07T19:55:22Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
COST-BENEFIT ANALYSIS OF IMPLEMENTING WASTEWATER TREATMENT FACILITIES IN BEER BREWERIES
Shah-Ganai, Jaffer (Jeff)
The purpose of this study was to both see the effects of wastewater on profitability as well as determine an efficient way of dealing with that wastewater. In addition to finding the most efficient way of treating wastewater, the cost of implementing such a technology was also discussed. Two technologies were specifically talked about and those were an anaerobic digester and a two stage anaerobic digester. Between the three breweries that were discussed, two of them use one of those pieces of equipment; Sierra Nevada has an anaerobic digester and Red Hook has a two stage anaerobic digester.
To analyze the two technologies discussed, three financial tools were used. All three show the costs, expenses, as well as the increased revenue that would come from the equipment. Partial budgeting was used to compare the cost of water with and without the technology for Sierra Nevada and Red Hook, net present value was used to determine the present value of the equipment should it be used continuously for the next ten years, and finally a cost-benefit analysis was used to show the cost reductions and revenue increases for each brewery.
Based on the data collected from the three breweries (one of which was not large enough to acquire such a costly piece of equipment), the water costs decreased by a substantial amount and in one case cut costs by nearly 50%. Even when taking into account the immense cost of purchasing the equipment, the savings generated would be enough for a business to either take out a loan or pay off the equipment over the course of several years.
Though the study was in depth, there is room for improvement in terms of data collection. If someone with access to specific brewery data were to take on this study, he or she may be able to provide a more specific analysis as well as review some additional breweries.
2011-11-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/83
https://digitalcommons.calpoly.edu/context/agbsp/article/1093/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Beer Breweries
Wastewater treatment
Agribusiness
Finance and Financial Management
oai:digitalcommons.calpoly.edu:agbsp-1094
2012-02-14T23:28:47Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
JOB EXPECTATIONS OF AGRIBUSINESS STUDENTS
Everett, Robert Richard
2012-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/84
https://digitalcommons.calpoly.edu/context/agbsp/article/1094/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Job Expectations
Agribusiness
oai:digitalcommons.calpoly.edu:agbsp-1095
2012-03-09T00:44:41Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Influences on Wine Purchases: A Comparison Between Millennials and Prior Generations
Nissen, Kelsea
This study was undertaken to determine the factors that influence wine purchases for wine consumers in San Luis Obispo County. The study was performed in order to compare the influential factors between Millennials and prior generations.
This collected data was analyzed through the use of statistical tests. Frequency tests were used to determine which influential factors and demographics made up the largest percentages. Chi-squared tests were performed in order to determine if a relationship between influential factors and generations was present. The statistical tests of independent t-tests and analysis of variance (ANOVA) were performed to determine the differences between generations on the factors that influence wine purchases.
Based on the results, it was discovered that for San Luis Obispo County wine consumers, when purchasing wine, the factors that influence purchases are not the same between generations. The differences suggest differences in the motivations for purchasing wine, and therefore a needed difference in marketing and advertising for each generation is recommended.
2012-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/85
https://digitalcommons.calpoly.edu/context/agbsp/article/1095/viewcontent/NissenSeniorProject.pdf
Agribusiness
DigitalCommons@CalPoly
Wine
Millennials
Agribusiness
oai:digitalcommons.calpoly.edu:agbsp-1096
2012-03-19T22:01:05Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
The Relationship Between Live Music and Enjoyment of Wine
Cowan, Janey Helene
This study was performed in order to determine the relationship between enjoyment of music in a live setting and enjoyment of wine consumed while at the concert. Surveys were collected from 113 respondents throughout the summer of 2011 at San Luis Obispo’s “Concerts in the Plaza.” J. Lohr Vineyards and Wines was the wine sponsor throughout the summer concert series, which represented a wide variety of musical genres. Overall, 80% of the sample was women, 69% drank white wine, and 93% had tried J. Lohr wines before the event. With regard to wine opinion, 57% of the sample maintained the same opinion of the wine before and during the live music event.
Regression analysis was used to explain the change in opinion of wine by various factors such as opinion of music at the event and previous opinion of wine. The analysis suggests that opinion of the live music was not a statistically significant factor influencing opinion of wine consumed at the live music event. The only variables that significantly influenced opinion of wine at the concert were the respondents’ previous opinion of wine and frequency of listening to music while drinking wine. Both of these variables positively correlated with opinion of wine consumed at the event. The inability for the respondent to separate previous and current opinion of the wine could have contributed to the lack of significant results, as on average the sample had a somewhat positive opinion of the wine before and after the concert, regardless of the respondents’ opinion of the live music.
Recommendations for further research include isolating the wine and music variables so no outside factors influence opinion. Serving the wine to respondents without their knowledge of the brand would eliminate their ability to associate previous opinions with the current experience influenced by the presence of varying music.
2012-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/86
https://digitalcommons.calpoly.edu/context/agbsp/article/1096/viewcontent/Janey_Cowan_Senior_Project.pdf
Agribusiness
DigitalCommons@CalPoly
Wine
Music
Agribusiness
Other Social and Behavioral Sciences
Tourism and Travel
oai:digitalcommons.calpoly.edu:agbsp-1097
2012-03-19T22:03:43Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
WEB BASED MARKETING PLAN FOR THE POLISHED PET BOARDING KENNEL IN SANTA MARIA, CA
Frias, Lauren Marie
The great recession in the United States has caused consumers to change their spending habits. The recession comes at a time when consumers had already become accustomed to increasing levels of service from sellers of goods and services as businesses incorporate new technologies to attract customers and improve cost efficiencies. Customers are now accustomed to and expect price competitiveness, excellent service, 24 hour availability, convenience and value added amenities. For a business to compete in this environment, it must continually find innovative strategies in the utilization of existing and developing technologies and applications to distinguish it from competitors. At the forefront of these technologies and applications are the internet and social media networking. This project explores whether or not the innovative use of web-based marketing including social media networking and the creation of an interactive business website would benefit The Polished Pet, a dog and cat boarding facility in Santa Maria, CA.
2012-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/87
https://digitalcommons.calpoly.edu/context/agbsp/article/1097/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
pet care
kennel
boarding
dog
cat
social media
Advertising and Promotion Management
Marketing
oai:digitalcommons.calpoly.edu:agbsp-1098
2012-03-19T22:06:55Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
PAIRED PRICE COMPARISONS OF FARMERS’ MARKET AND SUPERMARKET PRODUCE IN SAN LUIS OBISPO COUNTY
Swenson, Paulina Janda
This study was undertaken to determine whether farmers’ markets or supermarkets in San Luis Obispo County are a better outlet for purchasing fresh produce based on paired price comparisons. Prices of fifteen produce items were chosen but later reduced to six because of seasonality, were observed and recorded at three farmers’ markets and three paired supermarkets over a period of five weeks.
Once all price data was collected, each farmers’ market was matched against their paired supermarket to find which market offered a lower average price. ANOVA tests were then performed to test the mean prices of the two market types to determine if there was significant variance between the means. A regression analysis was then done to test the price differentiations between the farmers’ market prices and supermarket prices as well.
After thorough observation there were overt mean price numerical differences between farmers’ market and supermarket prices, finding a significant price advantage at farmers’ markets. Given the selected produce items, ANOVA testing further verified statistical significance that farmers’ markets prices, on average, were less than prices at local supermarkets in San Luis Obispo County.
2012-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/88
https://digitalcommons.calpoly.edu/context/agbsp/article/1098/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Price Analysis
Farmers' Markets
Agribusiness
oai:digitalcommons.calpoly.edu:agbsp-1099
2012-03-19T22:09:43Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Redesigned Wine Labels and Consumer Preferences
Maddox, Alison (Ali)
When purchasing a bottle of wine, the first impression the consumer gets is from the wine label. In today’s competitive market, it is important that wineries understand consumer preferences and purchasing decisions when evaluating a wine bottle. This study was undertaken to determine the relationship between redesigned wine labels and consumer preferences. A survey was distributed to residents of San Luis Obispo and 194 people responded. It was found that consumers preferred the original label to the redesigned label. Respondents listed quality, good value, and varietal and the most important wine feature and unique, eye-catching, and colorful as the most desirable aesthetic features of a label. It was also determined that Wine Lovers believe region is important while Wine Connoisseurs think that a modern label feature is desirable.
2012-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/89
https://digitalcommons.calpoly.edu/context/agbsp/article/1099/viewcontent/Maddox_Senior_Project.pdf
Agribusiness
DigitalCommons@CalPoly
marketing
wine
labels
consumer preferences
redesign
Agribusiness
Marketing
oai:digitalcommons.calpoly.edu:agbsp-1101
2012-04-02T19:19:47Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
GOOGLE+: ARE WINERIES WILLING TO ADOPT?
Witherwax, Michelle
This study was performed in order to assess wineries’ willingness to adopt the social media platform Google+ as a way to market to consumers. More specifically, the study examined current social media use along with different types of brand personality to determine if these factors had an influence on a winery’s willingness to adopt this platform.
A survey was given to 50 wineries located in San Luis Obispo County, and this survey data was taken and analyzed using statistical tests. Frequency tests were used in order to determine which responses were most frequently answered and to determine the percentage each response made up of each survey question. ANOVA and chi-squared tests were performed to determine if differences between the relationships between each variable and interest level in Google+ were statistically significant.
It was discovered that typical wineries expressing a higher level of interest in Google+ currently used Facebook and social media on a more frequent basis. These wineries were also most often categorized as the “excitement” dimension. Because these wineries are perceived this way and already have experience marketing using social media, it is recommended that the winery creates a Google+ page and uses other social media resources to promote this page. Another important step is to make promotions available only to customers who include the winery in their Google+ circle, giving an incentive to add the winery to their circles and visit the Google+ page.
2012-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/92
https://digitalcommons.calpoly.edu/context/agbsp/article/1101/viewcontent/Witherwax.draft3.pdf
Agribusiness
DigitalCommons@CalPoly
Wine
Social Media
Google+
Agribusiness
oai:digitalcommons.calpoly.edu:agbsp-1100
2012-04-02T19:13:00Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
INTERNSHIP WITH MISSION PRODUCE, INC.
Krueger, Joshua Elias
2012-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/90
https://digitalcommons.calpoly.edu/context/agbsp/article/1100/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Internship
Agribusiness
oai:digitalcommons.calpoly.edu:agbsp-1102
2012-04-02T19:17:04Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
A COST-BENEFIT ANALYSIS OF A FERTILIZER LAB ON A PRODUCE FARM IN SANTA BARBARA COUNTY, CALIFORNIA
Adam, Tyler
The purpose of this study was to determine if a fertilizer lab would be a cost beneficial way of reducing nitrogen costs and consumption for a medium-sized produce farm (The Farm) in Santa Barbara County, California. A cost benefit analysis was performed to determine if the lab, installed in 2011, would provide a net positive benefit. The analysis compares the costs of the lab to the benefits of the lab. The costs of the lab are the annualized initial investment costs (based on costs incurred in 2011), the operating costs, and the opportunity costs of the lab. The benefit of the lab was measured by the decrease in fertilizer costs assuming constant yields. If the benefits less the costs are positive and the use of nitrogen, potassium and phosphorus are decreased for The Farm, then the lab would be a cost beneficial way to decrease nutrient costs and usage for The Farm. A sensitivity analysis was also performed to determine how sensitive the results of this study were to the assumption of unchanged yields for The Farm.
The analysis suggests that the benefits of the lab greatly outweigh its costs when no change in yields is assumed. This occurs because fertilizer use was reduced significantly with no change in production yield (based on information provided by farm managers). Annual lab costs in 2011 ($58,825) were only about one-tenth of the amount of the cost savings from reduced fertilizer use ($535,222). Thus, under the assumption of unchanged yields, the lab appears to be a highly cost beneficial way for The Farm to reduce its nitrogen costs and consumption.
However, the sensitivity analysis indicates that the results depend markedly on assumed yields. If yields were to decrease by more than 1.8% in 2011 due to reductions in fertilizer application attributed to the information provided by the lab, then the costs would outweigh the benefits. This suggests that if the manager’s perception about yields being unchanged is even mildly inaccurate, the basic conclusion of this study is altered. Future studies of this investment can therefore provide more accurate results if they are based on data about actual production yields. Similarly, the findings for this one medium-scale produce farm may not be applicable to other farms with different production patterns or cost structures.
2012-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/91
https://digitalcommons.calpoly.edu/context/agbsp/article/1102/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Nitrogen Fertilizer Testing
Agribusiness
oai:digitalcommons.calpoly.edu:agbsp-1103
2012-05-24T23:52:13Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
PARTIAL BUDGETING ANALYSIS OF ON-SITE CALF RAISING VERSUS OFF-SITE CALF RAISING
Oostdam, Ashley Diana
This study examined whether it is more cost effective for a dairyman who operates two dairies (A and B) in west Texas to own-raise or custom raise his dairy calves. The two dairies currently raise calves differently: calves are own raised on Dairy A and custom raised on Dairy B. Existing resources would allow a switch to own raising on Dairy B or custom raising by Dairy A, so an analysis of the comparative costs was appropriate.
This study analyzed information on key costs associated with own raising calves on Dairy A during a 135-day period in 2011. Because differences in revenues under the two calf-raising methods were minimal, revenue changes were ignored in this study. Data were collected through phone interviews with the dairy owner, based on existing record-keeping systems at the two dairies. The costs included feed, labor, health, equipment operations costs, opportunity costs and other miscellaneous costs. The total costs were analyzed using a partial budgeting approach during the period were estimated and used to calculate a cost per calf per day for own raising on Dairy A. This value was compared to the cost of custom raising based on existing contracts for Dairy B.
During the 135-day period examined, custom raising was less costly than own-raising: own-raising costs were $2.45 per calf per day compared to $2.23 per calf per day under current custom raising contracts. The total cost difference between own and custom raising for the period examined was more than $15,000, or more than $40,000 on an annual basis. This suggests that the owner of the dairies may find it advantageous to contract with the current custom raiser for the calves on Dairy A. However, the period of time for which data were available was limited, so cost data for a longer time period should be examined to reach a more definitive conclusion about the best management choice for this dairy owner.
2012-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/93
https://digitalcommons.calpoly.edu/context/agbsp/article/1103/viewcontent/Finally_Done_____.pdf
Agribusiness
DigitalCommons@CalPoly
Partial Budget
Calf Raising
Agribusiness
oai:digitalcommons.calpoly.edu:agbsp-1104
2012-06-04T23:16:33Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
SWOT Analysis for the Installation of the Teleflora Direct Marketing System for April Flowers
Boghossian, Rae Marie
This project aims to determine the benefits of installing a direct marketing system for April Flowers, a small flower shop in San Luis Obispo. Through the increased use of wire-in, meaning through the use of internet communication, floral design, where individual shops can send orders that are out of area to a local florist instead, there is a broader sense of community amongst florists of all styles. In the shop, there is already an existing wire-in system established through Teleflora, one of the newer aspects of the floral industry, leading the way in the advancement of florists around the country. By understanding the Teleflora system, the industry, its competitors, and trends, future endeavors will become more apparent. These factors will encompass the overall environment that April Flowers operates in and the overall idea to determine the best strategy to exploit the opportunities presented while fixing potential problems that may arise. By deciphering through these obstacles April Flowers could be able to form a completely researched and confident decision for a profit-increasing course of action.Through research into market trends and the potential helpful and harmful factors that could arise from the marketing system, April Flowers can form a strategic decision to install it by compiling and weighing the options into a SWOT matrix that will aid in the strategy to adopt the Teleflora system.
2012-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/94
https://digitalcommons.calpoly.edu/context/agbsp/article/1104/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
SWOT analysis
floral industry
Agribusiness
Business Administration, Management, and Operations
oai:digitalcommons.calpoly.edu:agbsp-1105
2013-01-15T22:45:33Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
A DEMAND ANALYSIS FOR THE NEW DOW AGROSCIENCES INSECTICIDE, SULFOXAFLOR, AMONG CALIFORNIA PEST CONTROL ADVISORS
Alves, Andre Lima
2012-06-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/95
https://digitalcommons.calpoly.edu/context/agbsp/article/1105/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
demand analysis
insecticides
in-depth personal interview
Agribusiness
oai:digitalcommons.calpoly.edu:agbsp-1106
2012-06-06T18:25:54Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
MIGRANT FARMWORKERS' ACCESS TO MEDICAL CARE IN THE U.S.
McCauley, Jeffrey
This is a meta data analysis of migrant and seasonal farmworkers in the United States to see if they receive adequate medical care when it is required. Not a lot of information is known about this population, and this study is trying to bring to light the problems that migrant and seasonal farmworkers are facing with respect to medical care. Studies were collected from across the United States and analyzed to see if migrant and seasonal workers are having difficulties obtaining medical care. It was found that the majority of migrant and seasonal farmworkers do not receive adequate medical care when it is needed due to factors of language, cost, knowledge, transportation, hours of availability at the medical facility, and inability to qualify for medical insurance. It is crucial that more information needs to be collected about this population because they are underserved and revisions to the approach of administering medical care need to be made.
2012-03-01T08:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/96
https://digitalcommons.calpoly.edu/context/agbsp/article/1106/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Migrant
Farmworkers
Medical Care
Agribusiness
oai:digitalcommons.calpoly.edu:agbsp-1107
2012-06-21T16:02:21Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
A Marketing Plan For Sycamore Flats Hay Harvesting
Bengston, Allen William, Jr.
2012-06-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/97
https://digitalcommons.calpoly.edu/context/agbsp/article/1107/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
oai:digitalcommons.calpoly.edu:agbsp-1108
2012-07-09T16:33:21Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
FEASIBILITY AND ECONOMIC VIABILITY OF ESTABLISHING A WINE GRAPE VINEYARD IN MORAGA, CA
Bruzzone, Vincent Joseph
2012-06-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/99
https://digitalcommons.calpoly.edu/context/agbsp/article/1108/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
vineyard
cost
establishment
Agribusiness
Agriculture
Real Estate
oai:digitalcommons.calpoly.edu:agbsp-1110
2012-06-21T23:25:59Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
Estimated Sales and Investment Costs to Produce and Retail Gelato in the Petaluma Area
Camozzi, Katherine
Recent events in the California dairy have left many dairy producers with high feed costs, low profits, and low (sometimes negative) margins. Some producers have transitioned to producing value-added or artisanal dairy products to help increase the revenues earned from farm milk, particularly in Sonoma County. Because limited research exists on the business opportunities in response to a rapidly growing market for value-added products, this project explores the feasibility of starting a gelato production and retail business in the Petaluma area. To assess business feasibility, a consumer survey was created to estimate the percent of residents and non-residents who would have an interest in purchasing locally-produced gelato, as one component of estimating potential retail sales. The initial investment and operating costs associated with starting a gelato scoop shop in Petaluma were also estimated using secondary data from retail space lessors and equipment suppliers and previous studies of value-added dairy operations.
Many survey respondents have interest in purchasing a gelato product; 66% and 64% of residents and non-residents expressed at least a moderate interest, respectively. Based on this interest and their stated frequency of visits to other scoop shops, estimated monthly sales for a retail gelato shop ranged from 6,454 to 21,299 scoops. At an assumed $3.50/scoop based on stated consumer willingness to pay, this could generate estimated annual revenues between $271,068 and $894,558. Based on the estimated sales volumes, the variable cost per unit sold would be $0.20, which would result in a gross margin of $3.30 per unit sold. The estimated annual income over key operating expenses of ingredient costs per batch, packaging and materials, monthly rent, utility, repair and maintenance, and labor expenses could generate between $229,178 and $484,796, depending on the amount of units sold per visit. Thus, a gelato scoop shop could be a feasible and profitable business in the Petaluma area, and further detailed study and development of a business plan appears justified. The values for demand and operating expenses listed in this project are initial estimates and a refined analysis is appropriate as a part of a more comprehensive business plan.
2012-06-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/98
https://digitalcommons.calpoly.edu/context/agbsp/article/1110/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Value-added
Dairy
Dairy Processing
Entrepreneurial
Petaluma
Gelato
Agribusiness
Business Administration, Management, and Operations
Entrepreneurial and Small Business Operations
Marketing
oai:digitalcommons.calpoly.edu:agbsp-1111
2012-08-06T18:05:57Z
publication:agbsp
publication:seniorprojects
publication:research
publication:students
FACTORS THAT CREATE A POSITIVE TASTING ROOM EXPERIENCE FOR THE CURRENT MILLENNIAL GENERATION
Janney, Lucia Annalicia
2012-06-01T07:00:00Z
text
application/pdf
https://digitalcommons.calpoly.edu/agbsp/100
https://digitalcommons.calpoly.edu/context/agbsp/article/1111/viewcontent/auto_convert.pdf
Agribusiness
DigitalCommons@CalPoly
Wine
Wine Marketing
Tasting Room
Millennials
Tasting Room Experience
Agribusiness
Marketing
889155/oai_dc/100//