Date

12-2016

Degree Name

BS in Agricultural Communication

Department

Agricultural Education and Communication Department

Advisor(s)

Megan Silcott

Abstract

Fly-fishing, bear photography and complete wilderness solitude—welcome to Battle River Wilderness Retreat. This small, unknown lodge in Katmai National Park is one of Alaska’s famous fishing destinations. The current brochure, which markets the lodge to the outside customers, is from the 1990s. The author is conducting a study to modify the brochure by updating the advertising pamphlet with new multimedia, personal stories, wildlife information, and the history of the lodge. The author plans to travel to the lodge in Alaska and will photograph new images for the revision, interview guests, and study the environment and surrounding wildlife. The revised brochure will provide more information to potential customers and bring more business to the lodge.

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