Consumer Agricultural Education: Starting at the High School Level Health Class
Agricultural Education and Communication Department
BS in Agricultural Science
Ben Swan, Megan Silcott
The purpose of this project is to analyze and understand the communication gap between the farmer and consumer in order to create a dialogue about misconceptions in the media. Often rumors in the media worry or mislead the consumer in his or her buying choices. In order for consumers to understand what they are buying, and critically analyze media information, it is necessary to teach agricultural education at the high school level health class. This project will showcase how to start this education in order to bridge the communication gap starting with five crucial and common food-packaging labels. These labels include USDA organic, GMO, FDA approval, “All natural” and gluten free.