BS in Agricultural Science
Agricultural Education and Communication Department
The purpose of this project, specifically the outreach and education campaign created for J.S. West and Companies, was to educate consumers, specifically students, on the egg industry. The key objectives of the presentation that was created to be taken into a school setting were to increase students’ knowledge, interest, and understanding of the topic. After the presentation was created with research and public perception having been gauged at fairs and farmers markets, it was given at several schools and surveys were given to gauge the success of the campaign in meeting the projects objectives. The findings and results from the surveys were positive and definitively showed that the presentation was successful in meeting the objectives of the project. Students’ knowledge, interest, and understanding of the egg industry, animal welfare, and issues facing egg farmers all increased as proven by the survey results.