Date

6-2017

Degree Name

BS in Agricultural Communication

Department

Agricultural Education and Communication Department

Advisor(s)

Megan Silcott

Abstract

The purpose of this project is to develop a website for Hamilton Brother’s Ranch purpose is to evolve Hamilton Brother’s Ranch to modern times and make it easier for the customer to see where their product is coming from. The Hamilton Family has a long history in agriculture and what they think is normal is actually very unique and consumers love reading and feeling as if they are a part of where their food comes from. The overall goal of the project is to promote Hamilton Brother’s operation as a whole through a website that will be able to connect the consumer the products they consume.

Growing up on her family’s ranch distilled a passion for agriculture at a young age for the author. She would go to work with her father and come home to do art projects with her mother. The author’s parents have been an influence in so many ways throughout her life and she treasures they engrained a mutual passion for art and agriculture. The author always wanted to mix the two passions together in a way she could promote agriculture but still add a creative twist to the more traditional agriculture world.

Keeping the ranch running for years and years to come is the author’s ultimate goal in life. To obtain her goal she’s aware the ranch must evolve as a company with the changing times. A website gives people a way to reach out to the Hamilton Brothers and help respond to the hundreds of calls and emails the author’s family currently fields on their personal phones. Providing information differently can actually enable the family to pursue their ranch work with greater ease and focus as the communication for the ranch improves through the website.

Included in

Marketing Commons

Share

COinS