Date

11-2017

Degree Name

BS in Agricultural Science

Department

Agricultural Education and Communication Department

Advisor(s)

Megan Silcott

Abstract

In today’s workforce, individuals are expected to be able to communicate effectively through all means of communication. This includes video, graphics, emails, social media, and in person. In the agriculture industry, these means of communication have become crucial to promoting agricultural literacy throughout the world. It is important for young people to have a grasp on professionally utilizing these communication methods so that they can use them in future careers as well as advocating for the agriculture industry. The role of technology and social media is rapidly increasing in everyday life and becoming a key learning tool in secondary education. Social media has become one of the most effective ways for people to promote agricultural literacy (The Power of Social Media in Agriculture: A Guide to Social Media Success, n.d.). Lesson plans incorporating technology should “help students work at their own pace, encourage creative, original expression, improve higher order thinking skills, and expose students to authentic, real-world examples and situations” (Seamon, 1999). It is crucial for students to properly understand how to use social media websites as well as email and in person communication to increase their credibility when promoting agriculture.

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