Author(s) Information

Lauren E. TomaselloFollow

Department

Agricultural Education and Communication Department

Degree Name

BS in Agricultural Communication

Date

3-2017

Advisor(s)

Megan Silcott, Ann De Lay

Abstract/Summary

The purpose of this project was to examine Tanimura & Antle’s (T&A) Pinterest analytics. The author will determine if using the site was beneficial for T&A’s marketing plan. T&A has a strong influence in social media marketing and has added Pinterest to the list of platforms they utilize in 2015. Analytics are useful in gauging the effectiveness of content, so analyzing T&A’s Pinterest use will provide measurable marketing tools.

The number of followers is important, but does not indicate the overall success. Therefore various metrics were measured to see who T&A’s audience was and what they were like. The findings suggest Tanimura & Antle needs to create additional Pinterest content. This project proves Pinterest and analytics expand marketing tools when used effectively to promote products and services.

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