Title

STUDY OF THE PRESENT AND FUTURE VIABILTY OF MARKETING “SUPER FRUIT” PRODUCE/PRODUCTS BASED ON POSITIVE CONSUMER PERCEPTIONS

Author(s) Information

Veronica Leigh Johnson, California Polytechnic State University, San Luis ObispoFollow

College - Author 1

College of Agriculture, Food and Environmental Sciences

Department - Author 1

Agribusiness Department

Degree Name - Author 1

BS in Agricultural Business

Date

8-2011

Primary Advisor

Jacky Eshelby, College of Agricultural, Food, and Environmental Sciences, Agribusiness Department

URL: https://digitalcommons.calpoly.edu/agbsp/82