Date

3-2011

Degree Name

BS in Agricultural Business

Department

Agribusiness Department

Advisor(s)

Marianne Wolf

Abstract

Survey of individuals to determine if a Facebook page focused on Cal Poly wine would attract consumers and be used for information. Determining if there is any interest in such a page, and if so, is there enough interest that it would be beneficial for Cal Poly to move forward with a full social media marketing plan.