Date

7-2013

Degree Name

BS in Agricultural Business

Advisor(s)

Carol Sexton

Abstract

This study was undertaken to determine sandwich preferences in San Luis Obispo County. With an uprising popularity in sandwich consumption across the nation, it is imperative for management to increase awareness of sandwich consumption of preferences by type. This study provides an analysis of sandwich preferences by type, volume ordered and revenue generated based on price according to different hours of the day.

This report presents an analysis of measures of location and variability. Both of these measures aid in understanding the differences in average volume, revenue and price of sandwich between happy hours and lunch hours.

It was concluded that with reduced prices, the volume of sandwich orders tend to increase thus resulting with an increase in revenue. Consumers prefer a combination sandwich to a customized sandwich. Although reduced prices result in increased business, it is advised to determine each cost per sandwich, which includes ingredients, labor and time. By being knowledgeable of the cost per sandwich, adjustments to happy hour can be made to ensure profit is being generated.

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